"Tka 
{Jood ?^o5e5 Mew ^aitLe 
Crown in large flower pots, we believe THE ROSES OF NEW 
CASTLE are the most rugged, healthy, enduring, free blooming 
Roses in America. Alive, in full foliage, with strong, active 
roots, they are famous the world over for superior quality. 
ROSES OF NEW CASTLE are expertly grown for amateurs. 
Always on their own roots. Our growing methods are not dup¬ 
licated elsewhere. 42 years of experience back of every plant. 
Kept during the winter in large pots at a tem¬ 
perature just above freezing, our Roses make tremen¬ 
dous roots, like trees. This is nature’s way of resting 
all plants and trees. When planted in the spring in 
just ordinary, good garden soil, they burst into mag¬ 
nificent growth as do all winter rested trees and 
plants. They produce their gorgeous flowers early, in 
greater abundance and more continuously than any 
other Rose plants in the world. 
THE ROSES OF NEW CASTLE, free of disease, are healthy and enduring. Pot grown, always on theii 
own roots, they have a great advantage over dormant, wild root, field grown Roses, in that the planting of 
them is not restricted to any short season. Their planting season may be considered to include the months 
from May to November inclusive, subject of course, to the latitude of specific localities. 
P. |. LYNCH, JR. 
General Manager 
BUY ROSES THAT ARE ALIVE! Unlike dormant-, leafless, wild root-, field grown Roses, our 
plants ARE ALIVE, in full foliage with strong working roots—all in perfect growth when you 
receive them. 
If it is not convenient for you to send Post Office Money Order or Check with order, we will gladly 
send goods by Parcel Post, C.O.D. Just pay postman when the goods arrive. We guarantee safe delivery 
to your door. 
To Whom It May Concern:—“P. J. Lynch & Sons, owners of Heller Brothers Company, stand high in the business com¬ 
munity and do an extensive nation-wide business. We recommend them as honorable, upright business men, whose 
guarantee may be relied upon at all times.” 
Citizens State Bank, New Castle, Indiana. 
P. J. LYNCH, SR. 
President 
HELLER BROTHERS COMPANY 
NEW CASTLE, INDIANA 
P. J. Lynch & Sons, Owners P. J. Lynch Jr., Gen’l Mgr. 
Our almost exclusive specialties this year include some of the most gorgeous 
flower treasures for home planting. There’s our own glorious JEANNETTE HELLER 
and BABY DOLL ROSES, and the new beauties, CARDEN CEM and CRIMSON BEAUTY 
ROSES, all our own introductions. There is DAVID O. DODD, which we believe to be 
the greatest hardy ever blooming, crimson bush in the world. Then there are other 
floral gems such as KOREAN and PINK, WHITE, and BRONZE CUSHION CHRYSAN¬ 
THEMUMS. Preserve this book. It is a floral treasure house that you will need through¬ 
out the year. 
2 
