. 
No. 1 American Hardy 
Everblobming Bush Rose 
... Lovely ... 
Jeannette Heller'* 
The prettiest) strongest, healthiest, hardiest, 
fancy-colored garden bush rose in the world. 
The proof of goodness in anything is the continued de¬ 
mand for it. This great rose of ours stands without a parallel 
in sales, we believe. Upwards of a million plants has been 
sold and planted the world over. Thousands of voluntary tes¬ 
timonials from every section of the country tell us that 
“Jeannette Heller’’ is one of the most satisfactory and most 
beautiful of all roses. 
In health, hardiness, tremendous growth and for continu¬ 
ous blooming, it stands alone—unsurpassed. Has the vigor of 
an oak, growing in ordinary soil and under poorest conditions 
to perfection everywhere. We have seen it here in the ice l-ovely Jeannette Heller Rose 
and sleet still blooming and in Jamaica, under the tropical 
sun, literally covered with gorgeous buds and flowers—indeed a convincing test. 
Color indescribable, a beautiul blending of shell pink in center, shading off to rosy blush and pale 
yellow, sometimes creamy yellow and pearl, then again almost pure pink. 
Flowers immense in size, as big as an ordinary tea cup; buds beautiful, pointed, enormous. 
In any size plant it will bloom immediately this year anywhere, and continuously until freezing weather. 
Massive leathery-like foliage protects it from insect attacks. Plant it where you will—IT CROWS. IT 
BLOOMS—and In an everlasting joy to the beginner or amateur. Born in America and ought to be planted 
in every American home. It has made us famous. It will make you a rose enthusiast forever. Order early. 
Sold out last year. 
JEANNETTE HELLER PRICES: Strong, 2 year plants, 90c each, by Express (see Page 3); $1.00 
each, prepaid; still larger, star size, immense specimen plants, $1.25 each by Express; $1.35 each 
prepaid. First size plants 30c each; 4 for $1.00 Postpaid. All beautiful potted plants. (Discounts 
Page 3). 
SIMPLE CROWING HINTS— Plant our Potted Roses any¬ 
time after danger of heavy frost is past. Roses like plenty 
of sunshine. Don’t plant close to trees or large shrubs. 
Ordinary good garden soil will do. 
Dig the soil about 15 to 20 inches deep. Plant about 18 
inches apart. Spade in well rotted manure if possible. Use 
other manures very careful. Bone Meal is good. Set the 
plants well down into the soil. Water thoroughly to the 
bottom of the roots when planted. Don’t keep plants wet. 
Water only when they need it. The best winter protection 
is to rhrow up plenly of earth around the plants, putting 
straw or other coarse litter on top and around the bushes. 
If you desire further information write us enclosing a 
stamped envelope for reply which will be cheerfully given. 
READ WHAT U. S. GOVT. SAYS— In a bulletin issued by 
Dept, of Agriculture, entitled “ROSES FOR THE HOME,’’ 
which of course may be relied upon as being impartial, and 
which is issued for the purpose of helping amateur rose 
growers—this is what they say in regard to WILDROOT 
roses, which we do not grow, and OWN ROOT roses, which 
is our specialty, and which we have always claimed are the 
most satisfactory for amateur rose growers: 
“The expert who can constantly watch his plants may 
be successful with grafted and budded roses, but the aver¬ 
age grower would do best to use own rooted plants, even 
though they do not grow so fast. The few varieties that 
succeed only when grafted should not be tried until the 
grower has become expert in handling roses. Climbing roses 
are grafted less often than hybrid perpetuals, hybrid teas, 
and teas.’’ 
WHAT KIND OF ROSES? 
There are different kinds of rose plants sold at all kinds 
OT prices. Department stores, hardware stores, even furni¬ 
ture stores may be found selling roses in the spring of the 
year. In many cases rose plants are sold that have been 
forced for cut flowers. They have served their purpose but 
they are being passed on now for further work at very 
low prices. It used to be they were thrown on the dump. 
Sometimes these plants will give very fair results, but they 
are not the kind of plants that can be depended upon be¬ 
cause they are exhausted. They have been grown under 
terrific pressure for the beautiful flowers they have pro¬ 
duced and the grower naturally keeps them as long as 
there is any profit attached to them. 
We don’t grow cut flowers. Our plants have all the 
energy and root action stored up for your use and pleasure. 
They are grown cold in the winter just above freezing to 
give them a good rest and when planted out in the spring 
will literally burst into bloom. We prepare the root action 
which is the motor of the plant and you are paying for 
that kind of skilled preparation. If you want roses to 
which there will be no headaches attached, that will give 
you magnificent results if planted in ordinary good garden 
soil, plant our pof grown own root rose plants any time 
after heavy frosts are over—plant them in June, July, 
August, if you want to even in September. Plant them 
whenever it suits you. We have them ready for planting 
every month in the year that the ground is not frozen. 
They are specially grown for amateurs and beginners. 
Then there are dormant field grown Roses budded and 
grafted on wild roots (ours are on their own roots,) many 
very satisfactory, but others grown in far away places, 
shipped across country, kept in cold storage, then resold to 
firms who advertise them at “bargain prices.” These plants 
are “travel weary” and have but little vitality when they 
finally reach the buyer. 
fVe say buy Plants like ours that are Ali^e—direct from Planter to Grower 
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