lS[early a 
CENTURY 
vast experience that means much to you 
as a buyer oj nursery stock 
When you buy nursery products, you want no "guesswork" 
about the transaction. First and foremost, you are vitally inter¬ 
ested in DEPENDABILITY—in the products you buy and the 
company you buy from. 
I. E. Ilgenfritz Sons have served succeeding generations of 
customers .... have made the nursery business both a tradi¬ 
tion and a fine art ... . and give you full benefit of: 
(1) A VAST EXPERIENCE reaching back over almost 
100 years .... four generations in the nursery 
business. 
(2) A MANAGEMENT whose character and integrity 
is unquestioned .... and has never failed your 
fullest confidence. 
(3) A FINANCIAL STRUCTURE that has weathered 
many an economic depression .... your guarantee 
that contracts, orders and replacement agreements 
can be met without hindrance from financial diffi¬ 
culties. 
(4) A REPUTATION for fair dealing and sound, last¬ 
ing value .... a reputation lived up to today .... 
as for generations. 
(5) A PROGRESSIVE SPIRIT .... quick to adopt new 
ideas as soon as they fully prove their worth .... 
Daily tests of new ideas, new methods of plant 
culture and growth are made in our research de¬ 
partment — which maintains closest contact with 
State and Federal Experimental Stations. 
(6) A COMPLETE SELECTION of fine nursery stock 
.... unequalled for quality or for variety. 
When you buy nursery stock, get the full protection of Ilgenfritz 
experience, vast resources, and sound policies. They are your 
best assurance of lasting satisfaction. 
