Finish This Sentence in 100 Words or Less-Win $ 1,000°° 
“I Think We Should Plant More Trees Because---” 
DO NOT MISS THIS OPPORTUNITY- -Read these Rules 
Follow them—for if you do not your entry would 
naturally be disqualified, and the rules are so sim¬ 
ple and the returns so great if you are among the 
winners, that you cannot afford to overlook them. 
1. Finish this sentence in 100 additional words, or 
less, “I think we should plant more trees because 
.Write your entry on one side of a 
sheet of paper, signing your name and address. In 
case of a tie another incomplete sentence will be 
presented to the tied contestants concerning the 
common knowledge of trees. 
2. In preparing your entry in this contest, all of 
the rules hereinafter given must be closely followed. 
A copy of the rules set forth herein is posted in the 
office of the Treasurer of The House of Gurney, 
Inc., at Yankton, South Dakota, a copy of which 
rules may be obtained by contestants upon written 
request, and contestants agree to be bound to such 
rules so posted. 
3* If your entry is accompanied by an order for 
one or more of the special collections of merchan¬ 
dise listed in this contest circular amounting to 
$2.00 or more, you will be eligible to compete for 
the following prizes: 
First Prize - - - ONE THOUSAND DOLLARS 
Second Prize - - - $300.00 
Third Prize. 150.00 
Fourth Prize. 75.00 
Fifth Prize. 50.00 
Sixth Prize. 25.00 
Seventh to Tenth Prize Inclusive - $10.00 each 
Eleventh to Twentieth Inclusive - 5.00 each 
Twenty-first to Hundredth Inclusive 3.00 each 
CASH TOTAL. $1930.00 
Prizes to Contestants who do not make Purchases. 
An entry with no order or purchase as described 
above will be recognized and winners will receive in 
cash l-20th of the cash awards if their entry or en¬ 
tries are entitled to prizes. 
4. No person has authority to alter, modify, or 
change these rules. 
5. Your entry must be written in the English lan¬ 
guage. 
6. Your entry may be made with pencil, pen and 
ink, or a typewriter, but the writing and entire entry 
must be plainly legible, neat and readable. Contest 
is limited to the United States and subject to Feder¬ 
al, State and Local regulations. 
7. Judges shall be appointed by D. B. Gurney or an 
officer of The House of Gurney, Inc., and contest¬ 
ants agree with The House of Gurney, Inc., that the 
Judge’s decisions on all matters (including award¬ 
ing of prizes and method of examining and judging 
the entries) shall be final, and The House of Gur¬ 
ney, Inc., is accepting your entry on that condition 
which is mutually agreed to. 
8. The above judges will judge the entries submit¬ 
ted on the following points: A. The manner in which 
the entry complies with the posted rules. B. The 
best reasons in the opinion of the judges given for 
planting trees. 
9. The House of Gurney, Inc., or the judges ap¬ 
pointed, in their discretion, reserve the right to dis¬ 
qualify in this contest any employee of The House 
of Gurney, Inc., or their relatives, professional con¬ 
testants, or to disqualify any person whose entry or 
compliance with the rules of the contest, they may 
decide is not in good faith, or for any reason what¬ 
soever. (The judges may use such methods to de¬ 
termine these and all questions as they may deem 
proper and their method and determination shall be 
final.) 
10. This contest starts at 8:00 o’clock Central Stan¬ 
dard time, January 15, 1938, and ends at 12:00 
o’clock midnight Central Standard Time, March 1, 
1938. Entries may be mailed and postmarked any 
time after the start of the contest, providing they 
are mailed no later than midnight of March 1, 1938, 
but they must be received by The House of Gurney, 
Inc., at Yankton, South Dakota, by 12:00 noon Cen¬ 
tral Standard Time, March 4, 1938. 
11. The prize winners will be announced over Ra¬ 
dio Station WNAX between 12:40 and 1:40 p. m. 
Central Standard Time on the 12th day of March, 
1938. In case two or more contestants tie for any 
prize, sufficient time shall be allowed for tying con¬ 
testants to complete the second uncompleted sen¬ 
tence. 
YOUR ENTRY —WITH AN ORDER FOR ONE OR MORE OF THE CON¬ 
TEST COLLECTIONS—IS ELIGIBLE TO COMPETE FOR THE BIG PRIZES. 
THE COLLECTIONS ARE ON THE NEXT PAGES - Turn the sheet and take your pick 
