What 
AND 
When 
TO 
Roses of 
Spring 1938 
Howard 
and 
Smith 
MONTEBELLO, 
CALIF. 
On August 15, 1935, Will Roarers cleared the last harrier. He chaufjed 
horses and rode west throu<ih a gap in the fence where the bars were down, 
heading out over illimitable prairies aflame with flowers and fresh with grass. 
He rode the day through, pulling up at the home ranch with dusk and the 
stars. That night, from the stars, those friendly lamps of the sky range, came 
the word—“There is lots to do. When you come up, you'll like it here. Kvery- 
thing’s beautiful atid the going is not quite so rough.” 
Dawn's earliest rays had scarcely chased away the lazy night mists from their cradles in the hollows of the hills 
before the world had answered with a wave of rising incense kindled in the heart of morning's sweetest rose. 
Throughout the day sable crimson petals folded slowly back, submissive to tlie August sun. Gentle warmth 
vaporized the liquid fragrance in the cup, causing it to rise in perfume like scent a.scending from the earth when 
passing showers lay the summer's dust. 
Gazing into the fire of this crimson rose, the senses become lost in reverie and memory retrie\es from the films of 
the past clean pictures of the rugged West; gnarled sage brush wrestling with the snarling wind and fighting back 
the scalding sand blasts of the dunes, rolling tumbleweeds like careening shi{)s steering their crazy course across the 
flats, purple hills with groves of golden cottonwoods and mottled cattle all-about. 
Among these pictures always comes the rider on his horse. 
From the screen of the mind these scenes slowly flicker out. Save one—the man astride the horse rides oti to 
vanish finally in the ashes of the rose. And even then, fragrant thoughts of him keep sifting through the smolder. 
With the sanction of his family, and in memory of the man who rode West—we named the crimson rose tliat 
bloomed that morning “Will Rogers.” 
WU.L ROGERS ROSE 
Memorialized 
By ARTHUR P. HOWARD 
OF HOWARD & SMITH 
