1 
CHOICE HOWARD & SMITH ROSES 
FOR THE SEASON OF 1938 
At no time since the inception of our firm—a period covering a span of nearly 40 years—have we had the pleasure to present 
for your consideration such a galaxy of sensational new H & S hybrid seedling Roses as those to which we now direct your attention. 
In addition to these, we include a list of the best standard varieties, both in bush and tree types. 
IMPORTANT NOTE: The planting season for Roses during which they can be handled in dormant or bare root condition 
begins about December 15th and ends April 1st. During this period the plants are available for distant shipment at a minimum cost. 
In cold sections of the country the planting season is in later spring. All orders for Roses in such sections will be held by us 
until proper time in cold storage and shipped at a date to conform with proper time of planting. 
Place your order early and designate whether or not we may substitute if sold out of a particular variety. 
Will Rogers 
(Illustrated on cover) (Plant Patent No. 256) 
Last season we had the pleasure of in¬ 
troducing to the American public, or for 
that matter the world, a new Rose named 
as per the caption of this paragraph. 
The number of plants we distributed was 
constricted to a meager supply with the 
result that hundreds of applicants for the 
plants were disappointed in not being 
able to obtain one. This season we have 
grown a much larger quantity but if we 
may judge from advance orders our stock 
for this season will be exhausted long be¬ 
fore the Rose planting season reaches its 
zenith. 
Now then as to the Rose itself, what is 
there about it that’s different, what are its 
qualifications as to vigor, productivity of 
bloom and continuity thereof, its immunity 
to mildew, and other factors necessary to a 
perfect type of Rose—the answer is simple 
and here it is. Those who were fortunate 
enough to have had the advantage of try¬ 
ing it have been unanimous in extolling 
its beauty, its super-fragrance, which no 
other rose equals, its lovely form, and its 
unsurpassed color in the realm of red roses. 
In short it’s a rose which has received 
the stamp of public approval and it has 
certainly been gratifying to us to know 
that the right accorded us to utilize the 
name ill Rogers” as applied to a beau¬ 
tiful flower has not been misplaced. We 
personally regard “Will Rogers” as our 
outstanding achievement in Rose breed¬ 
ing, this with full consideration of the 
many others which have been disseminated 
by the firm of Howard and Smith. 
Its Color — 
A black velvety crimson-maroon, which holds its color till the last petal falls. 
Its Fragrance — 
So intense that a vase of flowers will scent a whole room with an “Attar of Roses” 
fragrance. 
Its Groivth — 
Strong and vigorous, with dark green foliage that is retained throughout the season. 
Its Form — 
The color plate faithfully depicts its form and approximate size. The blooms are 
quite double, with a beautifully ruffled petal arrangement in the open flower. 
ICs Everblooming — 
Marvellously free in blooming qualities, bearing lavish quantities of flowers from 
April to the advent of following winter frosts. — an ideal cut flower rose, each 
blossom on a strong, lusty stem. 
Its Keeping Qualities — 
This rose, cut in early morning and placed in water, will keep in fine condition 
for five or six days, and will continue during this period to dispel its most delight¬ 
ful fragrance. Something you will enjoy. 
Its Destiny — 
A rose that will serve in the sense of its own expressed beauty and appeal to fitly 
commemorate the name of the man in whose honor it was named. 
Price $1.00 each — 
Postpaid anywhere in the U.S.A. No reduction in quantities. 
2 
