Facts for Dahlia Fanciers 
STRAIGHT’S WHITE won the Derrill W. Hart Memorial Medal, the 
supreme award in the seedling class at the American Dahlia Society Annual 
Show in New York. It won as the best of its class in the Camden, New 
Jersey Show. The American Dahlia Society Bulletin selected it for its 
front cover illustration. It leads the list of Leonard Barron’s Honor Roll of 
Debutante Dahlias in The Flower Grower. 
SUNRAYS leads J. W. Johnston’s Dahlia Futurity list in House Beau¬ 
tiful and won The American Home Achievement Medal at Rockville Centre, 
N. Y. Show. 
PREAKNESS leads J. W. Johnston’s Dahlia Futurity for Collarettes, 
Miniatures and Pom Pons. 
These new dahlias, as well as former introductions of ours—Purple 
Mist, William G. Wyllie, Mrs. George Le Boutillier and Betty Lindgren— 
were prize winners in the New York Show. These and other former intro¬ 
ductions—Rudolf’s Giant, Red Jug, Rockley Moon, Jane Dew, Josephine G. 
and Man o’ War—were winners in other shows around the country. 
Our catalog includes such dahlias as we know have been prize winners 
in the New York or other shows, during the past year and previous years. 
We mention these facts only to convince you that we are offering the best 
varieties we know are worthy of your own selection. You will make no mis¬ 
take in growing any of them since all winners were judged and prizes 
awarded not by us but competent, discriminating and unprejudiced judges. 
Important Change in Price Policy 
Now we wish to bring to your attention a most important fact. You 
fully realize that conditions of the country have changed considerably during 
the past 10 years. However, it has been our observation that the dahlia 
industry has not kept in step with these changes. In this interval, the same 
policies that were adopted then seem to still prevail. We have never be¬ 
lieved in price cutting for we have been members of the National Association 
of Commercial Dahlia Growers for several years and we have never received 
any complaints from them accusing us of this or other unethical practices. 
We have always felt that the retail price of plant, being 50% of the 
root price, has been entirely too high. We have therefore already an¬ 
nounced the reduction of plants on our new introductions to 3314% and we 
have also reduced the price of our previous introductions to this figure or 
thereabouts, also those of other introducers, less than 2 years old, where 
permission has been granted. 
We feel that this policy will encourage the purchasing of green plants. 
We know of other growers of repute that are adopting the same policy and 
we feel that this is a step in the right direction. We want to emphasize 
that there will absolutely be no change in the quality of our plants. We will 
continue to grow and ship them in 3-inch pots. Our roots and plants will 
be shipped under the RUSCHMOHR GUARANTEE, to be healthy and true 
to name. 
We have just completed the construction of a new greenhouse which 
has been certified by the U. S. Department of Agriculture. Our house is 
inspected frequently and every root and plant we ship out of the quarantined 
area of Japanese beetle and European corn borer is examined by a U. S. 
Department of Agriculture inspector, who renders a certificate upon the 
completion of inspection of each individual shipment. We make no substi¬ 
tutions unless authorized. Remittances are to accompany all orders and we 
prepay postage for all retail orders of $3.00 and over. 
5 
