ALL 
Testimonials 
Unsolicited 
Throughout our seed hook you 
will find testimonials and endorse¬ 
ments. Some of them are so en¬ 
thusiastic as to seem solicited, 
but we want you to know that 
every one is spontaneous and came 
without a suggestion from us. 
These are just a very few of the 
many received each year. 
This is our home here at Madi¬ 
son. We use not only this entire 
building, four floors and basement 
but store many carloads of seed in 
public storage. 
FREE 
Package Mixed Seeds 
For Children 
Here at Olds’ we have tried to cut 
down on the amount of carry-over 
flower and vegetable seeds. Among 
other measures we put this carry¬ 
over seed in large packets for chil¬ 
dren’s gardens. All varieties are 
mixed together and they will germi¬ 
nate 70% or better. We are glad 
to include one of these packages with 
every order free for the asking. 
With each order regardless of size, 
we include a trial package of seed of 
our selection free. In this way we 
try to acquaint our customers with 
the better varieties. 
a 
m 
FOR 51 YEARS "KNOWN FOR RELIABILITY" 
Fifty years of service to our countless 
thousands of customers was celebrated 
last year. Our Golden Anniversary was 
most fittingly our most successful. It was 
our largest, both in volume of business 
and income. We want to thank all of you 
for helping to make our fiftieth year the 
biggest and best in our history. We are 
determined that this, our fifty-first year, 
will even surpass 1937. That’s why you 
will find in this book even greater values, 
finer varieties, and higher quality. 
Our seed book is written with a great 
deal of care. We want it to be a truthful 
and helpful guide to all gardeners. Our 
slogan, “Tells the Truth,’’ has been the 
guiding rule in the compiling of all our 
catalogs for over fifty years. When you 
plan your garden, use this seed book. You 
will find it full of interesting data and 
helpful information on gardening. 
All orders will receive prompt and care¬ 
ful attention. With the competent, well- 
trained personnel, we care for your orders 
with dispatch and accuracy. You can rely 
upon our service. 
We have changed the arrangement of 
our book, placing the flower seeds and 
ornamentals in the front part. Garden 
seeds, field seeds, tools and supplies fol¬ 
low these in order. 
E. H. Lang, 
President 
OLDS' 
TRIPLE GUARANTEE 
Quality 
We guarantee the quality of all 
the items offered in this book to 
the extent that should they not 
prove as represented we will refill 
the order or return the money; 
but we give no further warranty, 
express or implied, as to descrip¬ 
tion, quality, productiveness or 
any other matter of any seeds, 
potatoes, bulbs or plants we send 
out and will not be responsible 
for the crop. 
Safe Arrival 
We guarantee everything to ar¬ 
rive in good order. If there is 
any trouble, however, bags torn 
or anything else wrong, have this 
noted on the freight expense bill 
which must be sent us with the 
bill of lading. 
Careful Attention 
All orders and remittances are 
promptly acknowledged and let¬ 
ters of inquiry personally and 
courteously answered, as a rule 
the same day they are received. 
We Know Our Seeds Will Grow. 
The photograph above shows a germinator tray with 
sprouting seeds. This is one of the ways we test seeds 
for germination. In our well-equipped laboratory a full¬ 
time analyst is employed who is continually checking 
all lots of* seed for purity and germination. Every pack¬ 
age of seed is stamped with a code letter and number, 
and we can give you our laboratory test on any lot of 
seed if you will give us this number. All field seeds 
are shipped with a tag hearing our laboratory test both 
for purity and germination. 
How To Order 
REMITTANCES. We will be respon¬ 
sible for all money sent us through the 
mail if remittance is made by post-office 
money order or express order, draft or 
registered letter. We will accept personal 
checks at face value. Small amounts, less 
than 50c, may usually be sent safely in 
postage stamps or coin, but we suggest 
you register the letter. We prefer five- 
cent stamps. 
MAKE USE OF THE ORDER SHEET 
appearing in the back of this book. If 
you have occasion to write us later re¬ 
garding the order be sure to give the post- 
office address under which it was mailed 
or the number of the order. 
WE ACKNOWLEDGE ORDERS prompt¬ 
ly when received. If any part of the order 
is mailed right out, that answers as an 
acknowledgment or if the goods can be 
sent at once by freight or express we ship 
right out, sending acknowledgment and 
notice of shipment at the same time, en¬ 
closing bill of lading. 
POSTPAID PRICES. All garden seed 
prices, except the Market Gardeners’ 
Wholesale Prices are postpaid prices and 
include free transportation. PRICES ON 
FIELD SEEDS, POTATOES AND SIDE 
LINES DO NOT INCLUDE TRANS¬ 
PORTATION UNLESS QUOTED POST¬ 
PAID. See table of Parcel Post Rates on 
page 56. 
WE SEND LARGE SHIPMENTS BY 
FREIGHT, unless otherwise instructed. 
We have three railroads here at Madison: 
C. & N. W„ C. M. St. P. & P., and I. C. 
C. O. D. SHIPMENTS. No perishable 
items, such as plants and nursery stock, 
will be sent 0. O. D. Other things may 
be sent that way if desired, providing one- 
fourth of the amount accompanies the 
order. 
Thomas S. Toal, 
Secretary 
