MAD RIVER GARDENS, URBAN A/ OHIO 
Novelty Introductions For 1938 
A. E. HEIL (Heil) I. D. An early flowering giant purple, with excellent foliage and 
stems, flowers facing. The originator really likes this, better than Stoplight. And 
Stoplight was highly recommended to us. Strong Plants $2.50 
CARL G. DAHL (Scott) I. D. A graceful giant flower can easily be grown to 12 inches. 
Color, apricot buff, reverse old rose, with a concentration of old rose at center. A 
free bloomer with excellent stems. A plant 5 to 6 feet. Strong Plants $5.00 
GALA CALIFORNIA (Ballay) Incurved Cactus. A true cactus of huge size. Color, 
scarlet orange and a prolific flowering habit. Gold Medal winner at San Fran¬ 
cisco, 1937. Recommended. Strong Plants $5.00 
GRACIE ALLEN (Petrie) I. D. Tall grower, 12-inch flowers. Color dark amar¬ 
anth pink; long straight steins. Excellent bush. Certificate of Merit. Extra. 
Strong Plants $5.00 
GRACE MOORE (Cordes) I. D. Large flowers of lavender overlaid white giving a 
grey lavender effect. Long stems; very prolific and much admired. 
Strong Plants $5.00 
GRAND MARSHALL (Ballay) S. C. Another show room giant with a distinctive and 
attractive new color. Reddish violet, very vigorous and winner as best undissemi¬ 
nated semi-cactus at San Francisco in 1937. Strong Plants $5.00 
JULIA MACK (Franklin) Excellent plants with long strong stems. Color, mandarin 
red tipped with gold. American Home Achievement Medal, Tacoma, 1937. Highly 
recommended to us as one of the best. Strong Plants $7.50 
KATIE K (Koenig) I. D. Described as the best pink informal decorative to date. A 
great winner this past season. With a Certificate of Merit to her credit. Long 
fine stems and a beautiful plant. Extra. Strong Plants $2.50 Net 
KATE SMITH (White) I. D. Huge flowers in a different and new color combination. 
Copper-rose with a lavender reverse. Award of Merit, Atlanta trial gardens. 
Strong Plants $2.50 Net Roots $10.00 Net 
MICHIGAN WHITE (Koenig) S. C. Pure white blooms 8x4, medium tall bush, excellent 
long stems, with a Certificate of Merit and very prolific. Winner American Home 
Achievement Medal. We believe this is headed for one of our finest cut flowers. 
Strong Plants $2.50 Roots $10.00 
MONARCH OF THE EAST (Almy) I. D. Giant flowers of mustard yellow with an 
apricot suffusion. A rampant growing habit. An Honor Roll variety with a Cer¬ 
tificate of Merit. Strong Plants $5.00 
MRS. WILLIAM S. KUNDSEN (Dixie) I. D. Huge pure white flowers with very high 
centers. Certificate of Merit and a great winner this past season. Naturally large 
flowers with long, strong stems and a tall grower. Strong Plants $3.00 Net 
PRIMROSE (Bissell) Incurved Cactus. An Honor Roll variety that comes from one 
of our most reliable introducers. An excellent growing plant with medium large 
flowers. Color straw yellow, rose pink reverse. Very fine. Strong Plants $5.00 
ROSEMARY’S BEAUTY (Rosemary) S. C. Large fine pink shading to lemon at cen¬ 
ter. Very early and a prolific flowering habit. Winner the American Home 
Achievement Medal, 1937, at Cleveland. Excellent. Strong Plants $5.00 
SHIRLEY TEMPLE (Brown-Mastick) S. C. Beautiful large flowers of clear opalescent 
pink, shading to cream at base of petals. All blooms perfect on long stems. Win¬ 
ner American Achievement Medal, 1937. Strong Plants $5.00 
STOPLIGHT (Heil) F. D. to I. D. A giant brilliant cardinal red; certainly a flashy 
color with good stems. A splendid plant. Certificate of Merit and a blue ribbon 
winner. Highly recommended. EXTRA. Strong Plants $3.75 
SUN RAYS (Wells-Ruschmohr) I. D. Buff with apricot suffusion. Huge flowers on 
long stiff stems. American Home Achievement Medal and highest score at West 
Virginia trial garden 87. Very fine. Strong Plants $5.00 3 for $12.50 
Eight 
