92 
SEED TRADE BUYERS GUIDE 
Nursery Stock 
T he retail dealer in seeds and 
agricultural and horticultural 
supplies is the logical person 
to supply the home owner with his 
nursery stock. It is natural for him 
to go to the place where he buys his 
seeds and garden accessories when 
he wants to purchase his trees, 
shrubs and plants. 
Here are some worthwhile pointers 
for dealers handling nursery stock: 
Make a connection with a reliable 
nursery which can furnish first class 
stock on short notice. 
* * * 
If adequate storage room is avail¬ 
able, order some of the most popular 
items of nursery stock in order to have 
it available at the moment it is 
wanted. 
* * * 
If there is a vacant lot near your 
store, it is a good plan to use it in the 
early spring for displaying nursery 
stock. 
It sometimes is advisable to order 
from the nursery's catalog and send 
the orders direct to the nursery with 
which you are doing business. In this 
case, the orders con be packed and 
delivered to the store or they can be 
shipped direct from the nursery. 
* * * 
It is always a good idea to display 
nursery stock in the front of the store. 
These "side walk" displays, especi¬ 
ally in the spring of the year, are 
great stimulators of sales. 
* * * 
Attractive window displays should 
be arranged at just the right time. 
* * * 
Many dealers have found it profit¬ 
able to offer a planting service. When 
this is done, some one familiar with 
landscaping procedures, calls on 
home owners and suggests that he 
make complete plans for landscaping 
the yard. After finding out from the 
prospect just what trees and shrubs 
are desired, a definite price estimate 
is made for the job and the result is 
almost always a good sized and 
worthwhile order. 
\ 
* * * 
Keep in close touch with the build¬ 
ers of new homes in the community. 
If the prospect is properly approach¬ 
ed, the dealer not only con get the 
order for shrubs, trees and perennials, 
but the order for lawn grass seed as 
well. It pays to make friends with 
these newcomers in your communi¬ 
ty. 
* * * 
Have your outside salesman carry 
the nursery catalog right along with 
him because he will often find that 
he con obtain an order for nursery 
stock even though he may foil at the 
time to get a seed order. 
* * * 
Keep in close contact with indi¬ 
viduals who have charge of the 
maintenance of parks, playgrounds, 
cemeteries and schools. They require 
' various nursery stock items every 
year and these contacts will help you 
to develop an excellent business. 
Directory Section Index—Pages 2-4-6-8-10 
