238 
SEED TRADE BUYERS GUIDE 
Garden Tools 
I T IS ONLY logical that gardeners 
and home owners should pur¬ 
chase their garden tools in the 
same place where they buy their 
seeds and plants, and that is why so 
many seed dealers handle a com¬ 
plete line of these tools. Garden tools 
and seeds go hand in hand and one 
helps to sell the other. Most dealers 
have found that it pays to handle 
only quality makes of tools. The 
average gardener prefers good tools 
because he finds them easier to work 
with and most of them are designed 
to save labor and of course, no gar¬ 
dener overlooks this important fea¬ 
ture. 
Following are some pointers for 
the seedsman handling garden tools 
to remember:— 
Know what the actual needs of your 
locality are before you place your 
order for garden tools. There is a 
greater demand for garden tools in 
some communities than in others, so 
it is up to you to make your decision 
regarding the quantities and styles 
of tools that you will stock. 
* * 
Whenever a customer makes a 
purchase of garden or lawn seed, 
ask him if he has the proper tools for 
cultivating the soil and properly 
planting the seed. 
* * * 
Arrange the displays in your store 
in such a way that it is convenient 
for customers to handle the tools. 
Many manufacturers furnish tool 
racks built especially for display pur¬ 
poses, and they are handy and at¬ 
tractive, to say the least. However, 
if you do not happen to have one of 
these racks, it is a simple matter to 
construct one. 
* * * 
N 
These racks are most convenient 
for displaying the larger tools, such 
as rakes, hoes, spades, etc. The 
smaller tools, such as trowels, prun¬ 
ing shears, dibbles, etc., can be 
placed on tables in different sections 
of the store, but you will find that 
m.ore sales will be made if these 
tables are situated in convenient 
spots where customers can pick up 
the tools and handle them. After a 
customer has had one of these tools 
in his hands, he invariably is pos¬ 
sessed with on urge to own it and 
the result is, of course, a sale. 
* * * 
Window displays are of vital im¬ 
portance in the promotion of garden 
tool sales. Some of the most attrac¬ 
tive and appealing window displays 
are built around garden tools. It is 
naturally a splendid idea to feature 
these displays in the spring of the 
year, and to combine seeds and the 
various garden tools to make the dis¬ 
play more effective. 
* * * 
New time and labor saving tools 
are continually being placed on the 
market by the up and coming manu¬ 
facturers. When you find out from 
some reliable manufacturer that he 
Directory Section Index—Pages 4-6-8-10 
