270 
SEED TRADE BUYERS GUIDE 
Insecticides and Fungicides 
I NSECTS AND fungus diseases de¬ 
stroy millions of dollars worth 
of growing crops every year. 
Be prepared to wage war against 
these ravaging pests and diseases 
by supplying your customers with 
the proper ammunition with which 
to control or exterminate them! 
Here are some pointers that deal¬ 
ers handling insecticides and fungi¬ 
cides should keep in mind:— 
When you sell an insecticide or a 
fungicide you are really selling your 
customer "crop insurance." 
* * * 
Keep in stock the important insec¬ 
ticides made by reliable manufac¬ 
turers. Find out which insects and 
plant diseases are doing the greatest 
damage to crops in your territory and 
then stock the best insecticides and 
fungicides to combat them. 
I 
★ * ★ 
Hove a spraying chart handy so 
that you can refer to it and tell ,your 
customers what to spray with, also 
when and how to spray, 
, ' ' *• * * ' ' ' ’ 
( 
\ . » 
Have some one in your organiza¬ 
tion who is well versed on the sub¬ 
ject so that intelligent and helpful ad¬ 
vice can be offered. You will make 
everlasting friends of your custom¬ 
ers if when they come to you with 
their crop troubles you can help 
them solve their problems and save 
their crops. 
Most insecticides and fungicides 
are packed in attractive containers,— 
some in cons, some in cardboard car¬ 
tons and some in bottles. They make 
excellent window display material. 
Don't fail to make use of your win¬ 
dows by featuring these products at 
the particular time when there is a 
demand for them. 
* * * 
These packages and bottles can 
also be arranged in attractive count¬ 
er and shelf displays that in no small 
measure aid in making sales. 
* * * 
A customer may hove a "sick" 
plant, a rose bush, a shrub or a tree 
and he comes to you seeking help for 
it. It will pay you to have some one 
who is able to diagnose the trouble 
and offer a remedy. This builds good 
will. 
* * * 
Cooperate closely with the manu¬ 
facturers of insecticides and fungi¬ 
cides. They are constantly develop¬ 
ing, through their research deport¬ 
ments, new and more effective prod¬ 
ucts. They supply dealers with 
booklets describing these new prod¬ 
ucts for distribution to their customers. 
They prepare excellent spray charts 
that are a big help to dealers in rec¬ 
ommending the proper insecticides 
and fungicides to customers. These 
manufacturers are, in fact, always 
ready and willing to offer the dealer 
all sorts of sales helps. 
Directory Section Index—Pages 2-4-6-8-10 
