THE SEED WORLD 
287 
mighty important hints on successful 
merchandising and can supply you 
with booklets and window and 
counter display material that will per¬ 
haps aid you more than anything else 
in promoting sales. You can be sure 
to receive 100 per cent cooperation 
from these manufacturers. 
* * * 
Advertisements, featuring some 
special item handled in your pet de¬ 
partment, should be carried con¬ 
sistently in your local newspaper. On 
special occasions, such as Easter, 
Valentine's Day, Mother's Day, 
Christmas, etc., it is always a splen¬ 
did idea to suggest the presentation 
of a living gift or something novel in 
the way of a new bird cage, a 
blanket, a sleeping basket, a sweater, 
or a collar for the dog. 
Don't forget that most of the cus¬ 
tomers who buy seeds from you are 
potential prospects for pet supplies. 
Pets will create a bond of interest be¬ 
tween you and your customer which 
it would be difficult for you to estab¬ 
lish through any other medium. 
* * * 
If you handle dog supplies, get a 
list of licensed dog owners from your 
city license clerk and mail these peo¬ 
ple a letter and a sample of dog food 
or some other item, if possible. This 
is a good way to really find out who 
the dog owners are in your com¬ 
munity and it will help you in get¬ 
ting acquainted with them. 
* * * 
Make your store headquarters for 
information on pets, so that your cus¬ 
tomers will come .to you with their 
pet troubles. 
SOLD! 
— Easier, Faster, Oftener 
That's why Miller's Foods keep 
making new sales records for 
seed stores every year. And 
our new Cooperative Selling 
Plan will help you build a good 
volume in a hurry. Write for 
details. 
BATTLE CREEK DOG FOOD CO. 
1200 State Street 
BATTLE CREEK, MICHIGAN 
DOG—BIRD—FISH—FOODS 
ANtMAl-j*OUUBv 
fATS. BIRDS,POUU 
„ lIVESTOi'K 
SIIMUIATES 
AIDS OlCtSllOli 
*ie Assmiunoh 
Great 
for 
All Kinds 
Animals 
Pet Stock 
Birds 
Poultry 
Gives 
Results 
The above 12-ounce can retails for 50c 
and is for the owner of one dog, cat, 
canary, etc. A larger 4-lb. box that retails 
for $ I is for those who can use more. 
The wonderful results obtained by feed¬ 
ing this fine product make it a repeat 
seller. Dealers should keep it in stock. 
Write for prices and particulars. 
An Article That Is A Real Repeat Seller 
Northwestern Yeast Co. Dept. SD 
1750 North Ashland Ave. 
Chicago, Illinois 
Advertisers Index—Page 335 
