294 
SEED TRADE BUYERS GUIDE 
Baby Chicks, Poultry Remedies, 
Feeds and Equipment 
I N MANY poultry raising com¬ 
munities, retail seed dealers 
have developed a large vol¬ 
ume of trade in poultry supplies. 
The most successful of these have 
made a point to handle every¬ 
thing to meet the poultry raiser's 
needs. They maintain very com¬ 
plete poultry supply departments 
so that customers will not have to 
go elsewhere for any items in this 
line that they may desire. That 
is good merchandising strategy 
and especially effective with the 
poultry trade as poultry raisers 
are generally a bit "clannish" at 
least to the extent of preferring to 
make all of their purchases in one 
' place. A complete poultry supply 
department is therefore quite es¬ 
sential to volume sales. 
BABY CHICKS: 
Here is an opportunity for win¬ 
dow displays that attract wide at¬ 
tention. The scientific methods 
for handling chicks that ore in com¬ 
mon practice today, hove reduced 
mortality to a minimum and there 
is now little, if any, loss. Seed 
dealers sell millions of chicks dur¬ 
ing the spring and early summer. 
Not only do they find chicks profit¬ 
able in the actual sales made but 
of great value in attracting trade 
to the store with resultant sales of 
many other items. The most im¬ 
portant problem of the dealer sell¬ 
ing chicks is to be certain of a 
reliable and dependable source 
of supply. Wise dealers purchase 
chicks with a known background 
—^healthy parent stock of good egg 
production record. 
POULTRY REMEDIES: 
The poultry raiser has a differ¬ 
ent problem on the treatment of 
disease than the cattle, hog or 
horse breeder. In the latter in¬ 
stance, as a general rule, much 
more value in dollars is involved 
and the expense of a veterinarian 
v/arranted, although there are 
many stock raisers who use pro¬ 
prietary stock medicines. The 
poultry farmer, however, is by far 
the most extensive user of pro¬ 
prietary medicines and his need 
for reliable remedies has led to a 
highly developed authoritative 
plane of remedy manufacturing 
for the treatment and prevention 
of poultry diseases. Dealers should 
stock remedies and urge their use 
to prevent disease. However, great 
care should be exercised in select¬ 
ing remedy lines from manufac¬ 
turers of known reputation and 
successful record. Avoid "fly-by- 
night" propositions that crop up 
from time to time with claims un¬ 
warranted and wholly lacking 
foundation in facts. 
FEEDS: 
While the dealer's margin on 
poultry feeds is low, nevertheless 
the "quick turn over" feature of 
this business plus volume sales, 
makes it profitable. It must be 
Directory Section Index—Pages 2-4-6-8-10 
