THE SEED WORLD 
307 
BOOKS 
provide tested advice, shorten the discouraging trial-and-error 
period that every new gardener must undergo. Books turn garden 
du£Fers into confident, active buyers of seeds and stock. Books 
keep consumer-demand alive by a flow of new, intriguing ideas 
that make for more and larger seed sales. 
MACMILLAN 
gives you every help in stimulating this great market. You get 
free circulars and booklets, free electros for catalog illustrations, 
and beautiful colored posters for display in your retail store. 
All You Need Do: 
Describe Macmillan garden books in your catalog; or mail booklets 
with your statements, advertising, and merchandise. Send us the 
orders, and you will have earned a profit on the sale and gained 
a permanent customer. 
5 INCLUDE A SELECTION OF MACMILLAN J 
5 BOOKS IN YOUR NEXT CATALOG § 
Write to our 
OUTDOOR BOOK SERVICE 
for information on the generous promo¬ 
tional discount, and let us know what 
promotional materials you wish to use. 
THE MACMILLAN COMPANY 
60 Fifth Avenue, New York, N. Y. 
Advertisers Index—Page 335 
