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M. S. PRYOR, SALISBURY, MD. 
1938 - GREETINGS - 1938- 
Friends I am glad to visit you all again thru my little salesman. I would be glad to 
greet each one of you personally and sit down and chat awhile but as this is impossible 
I have to send my little salesman instead and hope it will be a welcome and helpful visit¬ 
or. The first thing 1 want to do is to thank you and tell you how proud I am of the orders 
you sent me last season enabling me to do the best business I have done for some years. 
This is sincerely appreciated I assure you and hope they lived and did well for you and 
will prove to be the most profitable investment you have made for several years. 
Strawberries last season, in many sections, paid the best of any farm crop and I be¬ 
lieve they will bring good prices again this year. This is running true to form, for I believe 
you will find over a period of years, that strawberries will bring you more money than 
any other crop you can plant and that it will pay you to plant them every year, and will 
bring in this money, too, at the time of the year that the general farmer has little else 
to sell. 
I would like to say several things but space is limited, for I am only getting out a 
small catalogue again this year, as I am trying to keep down my expenses so as to give 
you the very best price I possibly can, and, I believe you will agree with me, after referr¬ 
ing to the price list, that I have succeeded in making the price very reasonable indeed 
considering the quality of the plants I send out. Quality always counts and I never sac¬ 
rifice quality to make a low price. My plants and service must please and to this end 
I write my guarantee 100% satisfaction or money refunded and I could not do this if I 
lowered the quality. It is on this basis of quality plus service and satisfaction at fair 
prices that I hope to serve you again this year and I am enclosing order blank and return 
envelope for your convenience. If you have never dealt with me I invite you to send me 
a trial order and let me prove to you the reason so many of my customers send me their 
order for plants year after year. Again 1 thank you for past favors and assure you it 
has been a pleasure to serve you and always remember if there is any way I can help 
you solve your plant problems I will be glad to do so. 
Yours for more and better berries, 
M. S. PRYOR 
PLANTS AND SERVICE ARE WHAT COUNT 
When You Buy Strawberry Plants These Things Are Essential 
First —Be sure the plants are true-to-name. It is discouraging as well as unprofit¬ 
able to find at picking time that you have not got the variety you ordered and which may 
not be suited to your requirements, or to find that you have a mixture of varieties some 
of which may be worthless. I am very particular with the stock plants I set to see that 
they are strictly true-to-name and am very particular in digging to make sure they are 
kept true. 
Second —Plants should be vigorous, healthy, and well-rooted, and dug from new beds 
that have not produced a crop of fruit. It costs just as much to prepare and fertilize, 
plant and care for an acre of poor plants that did not have vitality enough to grow and 
make a good fruiting bed as it does an acre of well bedded fruiting rows—the result of 
planting vigorous, healthy, well-rooted plants. 
Third —Plants should be fresh dug, well cleaned and graded. They should not only 
be fresh dug but kept fresh and moist and not allow wind and sun to dry out and wither. 
The dead leaves and runners should be removed, the small plants thrown out and roots 
straightened before bunching so as to facilitate planting. 
Fourth —And last but not least plants should be properly packed in damp moss and 
shipped as soon as dug as plants that have been held in storage for some time will not 
start growing as quickly nor do as well as plants that are fresh dug. Promptness in 
digging and shipping your order is very essential in having your plants reach you in 
fresh, good growing condition. 
As to whether my plants and service are up to the above specifications I refer you 
to the letters printed in this catalogue. My aim and ambition is to fill your order so you 
will be so well pleased that you will not only order next year but that some of your 
friends and neighbors will send me their orders too. That’s the kind of advertising that 
pays. 
