RED ROCK 
ENKHUIZEN GLORY, COPENHAGEN MARKET, 
DANISH ROUNDHEAD 
“Wc have used your cabbage seeds for several years and think they arc 
the best that we can get.” 
"From 4 acres of Glory we had 111 tons, and got $9.00 a ton.” 
"Our total crop was 246 tons.” 
"Please send us: 
“3 pounds Copenhagen Market, 
"5 pounds Enkhuizen Glory, 
“1 pound of Danish Roundhead.” 
- - -, Lyons, N. Y. 
“I intend to order some Celery Plants later. Last season I got 
my Celery Plants from you and I won first money and the Blue 
Ribbon at the Columbia Harvest Home Fair, for the three best 
stalks, in competition with nine other exhibitors who also attend the 
Columbia Market regularly. 
“Your Celery never showed a particle of rust and was bleached 
just right for the show.” 
-, Maytown, Pa. 
“For the last six years I have planted your Celery Plants and won’t 
plant anything else.” 
-, Gilbertsville, Pa. 
PLANT DISEASES 
In sections where cabbage, cauliflower and sprouts are raised in large 
quantities, year after year, different diseases and insects appear. 
We are in a grain and hay farming section. 
No large fields of truck are raised in this section. 
But, to keep our plants free from diseases of any kind, we have moved 
to new farm or tracts of land twenty-four times in thirty-seven years. 
We thus keep our plants free from disease. 
We could raise cheaper plants by buying cheaper seeds, raising the 
plants year after year on the same plant farm, and doing all of the other 
things that make plants cheap. 
But we do not think people want cheap plants. 
We think they want the best plants that can be raised, so we go to 
every expense to make them the best. 
When plants are offered cheap it can be known that they are like a 
cheap horse or a cheap suit of clothes, they may look pretty good, but 
there is something the matter with them. 
They cannot be raised cheap if every precaution is taken with them 
so they will produce a big crop and not get disease. 
IT’S ALL IN THE SEED 
“Your plants head up better than any I am able to raise from 
the seed. 
“Last year your price list was late in reaching me, so I 
bought 1,000 plants from another firm. 
“They didn’t start good, so when your list came I got 1,000 
from you. 
“I did not get 100 heads from the first lot of plants, but the 
plants you shipped me headed better than 96 per cent. HARD 
HEADS, though it was very dry. 
“The plants were set side by side.” 
F. G. BURNELL, St. Albans, Vermont. 
“Please send me for the amount ($5.00) Re-rooted Succession Cabbage 
plants. 
“The last 3,000 were fine, and the last 4,000 Succession I had from you 
done so good and beat them all that I decided to have nothing but YOUR 
SUCCESSION for this year.”—Otto Bochus, Bristol, Conn. 
“I purchased several thousand cabbage and cauliflower plants from you 
last season and I must say they were the best ever.” 
J. M. Brightside, Market Garden, Port Jervis, N. Y. 
“I have had the greatest satisfaction with your plants so will try your 
seed.” E. B. E., Jamesville, N. Y. 
“Your cabbage and cauliflower were No. 1. 
“I thank you very much for prompt delivery. 
“Please send me by return post 1,000 Re-rooted Cauliflower plants.” 
J. H. D., Plattsburg, N. Y. 
“Two years ago I got cabbage seed from three different places. I 
paid $5.00 for one-half pound of seed. While all seed was quite good, I 
had the best cabbage from your seed and the poorest from the $10.00 per 
pound seed.” 
-, La Fayette, N. Y. 
“Last year we got red seed of you and was so pleased with the seed.” 
“They grew fine and was as fine a piece of cabbage as was around 
Sherburne.” 
“We sold the red for $30.00 per ton.” 
--, Sherburne, N. Y. 
“Buyers said that I had the nicest cabbage that went to market.” 
- -, Barker, N. Y. 
“I wish to thank you for the fine cabbage plants you sent me. They 
sold for $512. They were the finest plants I ever set.” 
- - -, Rehoboth, Mass. 
We try to ship only honest plants. 
Honest plants are not only plants that look good when you get them. 
You may get nice looking plants, but plants that will not produee hard 
heads, or only part of them head up. 
THEY ARE NOT HONEST PLANTS. 
YOU EXPECTED TO GET HEADS. 
If you do not get them you are cheated. 
Some strains of seed have been bred up until they will produce prac¬ 
tically all Hard Heads, and the biggest of their kind. 
Plant growers to be honest must try to find this seed and pay for it, 
and not plant the cheap kinds. 
They can do it by taking the time and going to the expense of getting 
acquainted with practically all the seed growers in the world, testing their 
seeds, side by side, and buying only the HONEST ones. 
It takes years to do this and much expense, but that is the only way. 
The only way to insure a BIG CROP is to require of the plant grower 
EVIDENCE that he has tested about all the strains of seed grown and 
bought the HEAVIEST PRODUCING STRAINS only. 
THIRTY-SEVEN YEARS 
For thirty-seven years we have devoted ourselves almost exclusively to 
raising five kinds of plants, testing five kinds of seeds, and growing the 
five kinds of truck from the plants—Cabbage, Cauliflower, Brussels Sprouts, 
Tomatoes and Celery. 
We have sometimes harvested 6 acres of Danish Cabbage and have 
harvested 21 tons per acre. 
We have sold $645 worth of Celery from three-fourths of an acre, 
$562.89 worth of tomatoes from 786 plants, $140.42 from 148 plants and 
raised as fine Cauliflower as can be grown. 
We have sold millions of cabbage plants in a season to the large 
cabbage growers of New York State. 
Have received orders for 550,000 Snowball Cauliflower plants IN ONE 
DAY from the Cauliflower growers of the Long Island Cauliflower Associa¬ 
tion or their neighbors. 
We have raised large quantities of Cauliflower plants for members of 
the Long Island Cauliflower Association from their seed. 
Have had men drive here with automobile trucks from other States to 
get truck loads of our Cauliflower and Celery plants. 
Have raised large quantities of cabbage plants for the cabbage SEED 
growers of Long Island from which to grow seed. 
Have raised fields of celery seed for seedmen. 
Have kept up a correspondence for many years with the largest growers 
of cauliflower, cabbage and celery seed in the world, and tested their strains 
of seed, side by side, in our fields. 
The result of this is that we know about every place where the finest 
seeds are grown and every grower who grows them, and we know nearly 
all the places where poor seeds are grown and the growers of poor seeds, 
so we can hardly be cheated. 
We can get the best strains of seed there are because we have spent 
most of thirty-seven years in growing and testing these five things. 
Pretensions do not take with us. 
The question is, will their strain of seed produce BIG CROPS. 
We do not ask the seed growers whether their seed will produce big 
crops. 
We try their seed for ourselves, side by side, then we know whether 
they will. 
We buy all the seeds for our plants with the one idea in mind—BIG 
CROPS and GOOD QUALITY. 
Whatever grower has bred up seed that will produce BIG CROPS and 
GOOD QUALITY, we buy it. 
Many of the big seed growers of Denmark, Holland and France send 
men to this country to sell their seeds. 
They come to see us. 
We are glad to see them and talk with them, but their talk sells no 
seeds. 
It is the weighing up of the crop that their seeds has produced IN 
OUR FIELDS that gets the order or does not get it. 
Fine looking cabbage and cauliflower plants can be bought from many 
dealers in plants, but fine looking plants do not always produce BIG 
HEADS. 
Like produces like. 
If the plants arc grown from heavy yielding strains of seed you will 
get a BIG YIELD. 
If the plants were grown from light yielding strains of seed you will 
get a light crop. 
But BIG CROP SEEDS are the kind we buy and no other. 
Every one that buys our plants can count on getting these five things: 
1. The results of working all the time for thirty-seven years with five 
kinds of plants. 
2. The BIGGEST CROP that any seed of these five kinds of vegetables 
will produce. 
3. As good plants as we can raise. 
4. As careful packing as we can do to get the plants to you in good 
order. 
5. Reasonable prices for the work we do on the plants. 
EXPRESS or PARCELS POST 
We ship plants either by Express or Parcels Post, as ordered. 
NON-WARRANTY 
While we endeavor to have all plants true to name, carefully packed 
and promptly shipped, in common with all seed and plant growers, we give 
no warranty, expressed or implied, as to description, quality, productiveness, 
or of any other matter of any of the plants or seeds we send out, and will 
not in any way be responsible for the crop. 
All orders accepted subject to plants being sold. 
Every order received will be accepted upon these conditions only, and 
they must be accepted by the customer when ordering. 
NO BUSINESS DONE ON SUNDAY.—We do no business on Sunday or 
consider it in any way. 
F. W. ROCHELLE & SONS, Chester, New Jersey 
Plione—Chester 39 R 21 
