Schell’s Quality Flower Seeds 
We offer all the best worth-while new flowers and a complete list of all standard varieties. 
Our quality is the highest; our germination is strong and very high, and we know that you will have perfect 
success with all our Seeds if soil conditions, temperature, and moisture are correct, and proper care is given. 
However, if through the fault of any of these you do not succeed, we will send you a duplicate quantity free. We 
are so anxious to help you to be successful with your flower garden that we are willing to do this. 
Days Required for Seed to Germinate. After many kinds 
we give the approximate number of days it requires for the seed 
to germinate. However, sunshine, moisture, depth of planting, 
and condition of seed-bed have much to do with germination. 
Please Note. If conditions are right, you will always have 
success with our flower seeds because there is no question 
about their vitality. We test all our seeds. 
Extra Seeds Free. For every dollar’s worth of Flower Seeds 
in packets you purchase, you may select extra packets to the 
amount of 30 cents. 
It is Important to Have a Good Seed-bed where the tiny 
plants will be properly nursed. Have the soil worked very fine, 
work in manure—Wizard Brand Pulverized Sheep Manure is 
the very thing needed—we have it—cover the seeds lightly; 
after they have sprouted do not let the soil dry out or the 
tender sprouts will die. When moistening the seed-bed do it 
with a very fine spray, never with a hose unless it can be made 
to give a very fine misty spray. Sow seed in rows so the plants 
may be kept weeded and cultivated. Then transplant where 
you want them to bloom. In lifting leave as much earth on the 
roots as possible. Use the hoe, but do not hoe too deeply. Keep 
the surface broken always, for plants get more nourishment 
from the air than they do from the soil. 
All Flowers are designated as Annuals, Biennials, and 
Perennials. 
ANNUALS grow from seed, bloom, and die within one season. 
BIENNIALS require two seasons to complete their growth, 
and seldom bloom until the second year. They make strong 
root-growth and foliage the first year. This remains over 
winter. The second year they bloom, seed, and then die. 
PERENNIALS do not, as a rule, bloom until the second year 
from sowing of the seed, although there are numerous peren¬ 
nials which bloom the first year. They are hardy and will 
not freeze out, blooming year after year. Some last a life¬ 
time ; others may reach their age limit in three or four seasons. 
Hardy Annual 
Germinates in 5 to 
10 days 
IMPORTANT! Where Wilt-resistant Strains have been developed, we offer them and they are designated by the letters 
(W-R.). These are immune to Aster Wilt disease. 
Any three 10-ct. pkts. of one variety for 25 cts. 
IMPROVED CREGO or GIANT BRANCHING COMET. 
(All W-R.) The flowers are very large, measuring 5 inches 
across when growing conditions are favorable. They are full, 
double, and well formed, much like chrysanthemums, very 
fine for cut-flowers. The plants grow about 2 feet high. Rose- 
Pink, White, Crimson, Purple, Azure-Blue, Deep Rose, 
Mixed Colors. Each, pkt. 10 cts.; Koz. 90 cts.; oz. $3. 
QUEEN OF THE MARKET. (W-R.) This variety is extra 
early, following my Earliest White. The plants are 20 inches 
and branching. Flowers are very double and valuable for 
cutting. Blooms early in August. Pure White, Pink, Crim¬ 
son, Blue, and All Colors Mixed. Each, pkt. 10 cts.; 3 pkts. 
25 cts.; Moz. 65 cts.; Hoz. $1; oz. $2. 
AMERICAN BEAUTY. Very beautiful, large, densely double 
flowers on long, heavy stems. Plants grow nearly 3 feet high. 
Bloom in September and October. Shell-Pink (W-R.), White, 
Purple (W-R.), Crimson (W-R.), Lavender, Carmine-Rose 
(W-R.), and Finest Mixed (W-R.). Each, pkt. 15 cts.; 2 pkts. 
25 cts.; Moz. 90 cts.; j/^oz. $1.65; oz. $3. 
SCHELL’S EARLIEST ASTERS. The earliest Aster in 
cultivation. It is earlier than the Extra-Early Queen of the 
Market, or Queen of the Earlies. Ten to twenty immense, 
double, feathery flowers are produced by the plants on long, 
slender, upright stems. Its petals are beautifully recurved. 
Schell’s Earliest Asters will begin blooming in mid-July. 
This makes them valuable for the markets. Plants 15 inches 
high. This year we can supply White (W-R.), Dark Blue, 
Rose, and Finest Mixed. Each, pkt. 10 cts.; 3 pkts. 25 cts.; 
J^oz. $1; yfaz. $1.75; oz. $3.25. 
HEART OF FRANCE. (W-R.) A very beautiful Aster. 
The plants grow about 2 feet high and are well branched. The 
flowers are rich ruby-red, the largest of all red Asters. They 
bloom in September. Pkt. 15 cts.; 2 pkts. 25 cts.; J^oz. $1. 
ASTERMUM. (All W-R.) The flowers are very large, 
double, and well formed, very much like chrysanthemums, from 
which they have been named. Plants grow 2 feet tall. They 
come into bloom a little earlier than Crego. Lavender, White, 
Rose-Pink, and Mixed. Each, pkt. 10 cts.; 3 pkts. 25 cts.; 
J£oz. 90 cts.; Yioz. $1.65; oz. $3. 
SCHELL’S LATE BRANCHING ASTERS. (W-R.) This 
magnificent Aster still reigns supreme. Every up-to-date florist 
has a fine display in his show windows just before the chrysanthe¬ 
mum comes in—in fact, it is often mistaken for the chrysanthe¬ 
mum, which it very much resembles. It begins blooming about 
August 15 and continues throughout the season. The large 
flowers are borne on long, graceful stems from 15 to 20 inches 
in length. Snowy White, Pink, Crimson, Purple, Scarlet 
(Sensation), Lavender, all in separate colors and All Colors 
Mixed. Each, pkt. 10 cts.; V 4 oz. 90 cts.; y 2 oz. $1.65; oz. $3. 
AURORA, GOLDEN SHEAF. (W-R.) The deepest 
yellow Aster yet offered, and it is the only yellow Aster that is 
wilt-resistant. The flowers are fully double with an attractive 
crest-like center and fine depth of petal, and are borne on 
strong, somewhat branched stems. They last well when cut. 
Aurora Blue. Light blue with yellow center. 
Aurora Rose. Bright rose with yellow center. 
Each, pkt. 15 cts.; 2 pkts. 25 cts.; V 4 oz. 85 cts.; 
y 2 oz. $1.50; oz. $3. 
SUPER-GIANT, LOS ANGELES. Los Angeles Asters 
are mammoth in size (6 to 8 inches across), rich, lovely 
soft pink, blending to a creamy pink at the center, on 
long, strong stems. Be sure to grow this largest of all Asters. 
Pkt. 15 cts.; 2 pkts. 25 cts.; J^oz. $1; Hoz. $1.85; oz. $3.50. 
SUPER-GIANT, EL MONTE. It is a deep, glowing crim¬ 
son, composed of great quantities of daintily interlaced plume¬ 
like petals. The flowers are extremely large, 6 to 8 inches 
across, and fluffy, borne on heavy, non-lateral, basal branched 
stems. It is very early blooming, coming into flower before 
California Giants and continuing over a long period. Pkt. 20 
cts.; Koz. $1.25; J-^oz. $2; oz. $4. 
GIANT SUNSHINE. The dual-tone color effects formed by 
the quilled discs and the encircling guard petals are lovely 
beyond description, showing shades of pink, blue, lavender, and 
white, in the petals having either yellow or blue center discs. 
The flowers are very large (4 to 5 inches across) and the stems 
are long and heavy, on plants from 2 to 3 feet high. Salmon- 
Pink, Lavender, Light Blue, Purple, and Finest Mixed. 
Each, pkt. 15 cts.; 2 pkts. 25 cts.; 1 pkt. each of these 5 for 50 
cts.; J£oz. $1.25; Hoz. $2.25; oz. $4. 
FIVE NEW GIANT SUNSHINE ASTERS. See page 12. 
SCHELL’S NEW CALIFORNIA ASTERS. See page 12. 
CREGO ASTER, ENCHANTRESS. See front cover page. 
Four New Asters 
Beacon. Very brilliant, full double, copper-scarlet flowers. 
Plants 18 inches high, upright. Pkt. 20 cts.; 3 pkts. 50 cts. 
Youth. Bright chamois-rose, touched with gold at the center. 
Plants 15 inches high, upright. Pkt. 20 cts.; 3 pkts. 60 cts. 
Surprise, Salmon-Gold. Pure golden salmon, turning to 
salmon-pink. Plants 15 inches high. Pkt. 20 cts.; 3 pkts. 
60 cts. 
Lady Aster (Lady in White). Purest white, double flowers of 
medium size on slender, graceful stems. Plants 15 inches 
high. Pkt. 20 cts.; 3 pkts. 60 cts. 
GIANT SINGLE, IMPERIAL RED. The giant flowers of 
brilliant red, with a bright yellow center, have beautifully 
curled and interlaced petals. The color is so bright that it 
instantly catches the eye. Strong grower to 1 feet, with good 
stems, and wilt-resistant. It produces many flowers to the 
plant. A real beauty for the garden, vasing and for bouquets. 
Pkt. 15 cts.; 2 pkts. 25 cts.; J^oz. 90 cts.; V^oz. $1.50; oz. $3. 
Hardy Perennial Asters (Michaelmas Daisies) 
Beautiful, single, daisy-like flowers in all colors. It is a 
perennial but will bloom the first year if the seed is started 
early. The plants grow 2 to 3 feet tall. They do well in any 
good garden soil. Pkt. 10 cts.; 3 pkts. 25 cts.; l / 4 oz. $1.25. 
ACHILLEA Ptarmica, The Pearl. Hardy Perennial. The 
plant grows about 2 feet high and from spring until frost 
it is covered with heads of pure white, double flowers. It 
is very easily grown from seed and blooms the first season 
if sown early. Pkt. 20 cts.; 3 pkts. 50 cts.; J£oz. $1.75. 
A. Millefolium roseum. Pink or red flowers. Plants grow 
about 18 inches high and bloom in June and July. Pkt. 
15 cts.; 2 pkts. 25 cts.; Koz. 50 cts.; J^oz. 95 cts. 
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