SCHELL’S GOLDEN PLUME CELERY 
GROWN FROM SCHELL'S QUALITY SEEDS 
About ten thousand of our customers use and praise our strain 
of Golden Plume. This is surely abundant evidence that it is greatly 
superior in quality. Try Schell’s Strain and let the crop speak for 
itself. Pkt. 10 cts.; 3 pkts. 25 cts.; y^oz. 60 cts.; Vgoz. $1; oz. $2; 
V 4 lb. $6; V 2 lb. $10; lb. $20. 
(See other varieties, page 38) 
CELERY 
HOW TO GROW CELERY. To have matured Celery early in the summer, sow 
seeds of the early varieties under glass in February; set the plants out in May. Celery 
seed is by no means as easy to grow as most other seeds. For fall and winter crops, 
sow the seed in April or May, depending on the condition of the soil. To get Celery 
seed to germinate and give you a good stand of strong plants, you must have the soil 
worked deep, very fine and loose, moist and warm. Sow the seed in rows a foot apart for hand cultivation. Keep moist; prevent 
soil from becoming dry or “crusted.” In June set out the plants 6 inches apart in the rows, having the soil prepared. Make the 
rows 2 to 3 feet apart. Blanching is done by banking up the earth around the plants gradually until within a few inches of the top, 
also by use of Bleaching Paper (we have it), and by use of boards. One ounce will produce about 5,000 plants, 15,000 plants for 
each acre. Dr. Thompson, of Cornell University, has shown by experiment that bolting of Celery (going to seed prematurely) is 
caused by subjecting the growing plants to cool temperatures. Ten to thirty days of temperatures averaging 40 to 50 degrees will 
start seed-stock formation in plants of all varieties. 
gp^T-See the extra-special discount allowed to you on pages 2 and 23. Send us your entire order and get that big discount 
Schell’s Allheart Celery. 
Srhol1\ Flnridn Clnhlpn Owing to the great mar- 
Otfieu S riuriuu CrUlUCU. ket demand for a Golden 
Plume having a greater length, we developed through pure line 
breeding the selection which we now offer as Florida Golden. 
It has all the good qualities of Golden Plume plus greater height 
and weight of plant, and the edible portion of the stem is larger. 
It shows less tendency than other strains to produce premature 
seed-stalks. The hearts blanch to a rich cream color, of excel¬ 
lent flavor. Pkt. 10 cts.; 3 pkts. 25 cts.; a /^oz. $1; oz. $2; 
2 ozs. $3.75; x / 4 lb. $6; x / 2 lb. $10; lb. $20. 
A late Celery, the 
_ result of a most ex¬ 
haustive selection of certain type plants which possessed the 
four essentials necessary for the best Celery, which are flavor, 
abundance of hearts, size, and attractive appearance. There 
are big bunches of hearts in each stalk; it grows as high as 
White Plume. Its flavor is like that of Giant Pascal, but it 
does not resemble it, being more stalky, light green, blanches 
up earlier and to a rich golden yellow. One of the best keepers.. 
I urge all my customers to grow Allheart, knowing that it will 
please and prove profitable. Pkt. 10 cts.; y 2 oz. 45 cts.; oz. 
85 cts.; y 4 lb. $2.75; lb. $9. 
SchelVs Golden Detroit 
Self-blanching type. Handsome, heavy, compact, full-hearted. 
Broad, thick stems, rounded at the edges. Plants 22 to 23 inches 
high. Leaves clean, bright green. The stems blanch easily 
to a fine, deep, clear yellow and are very free from strings. 
The hearts are full, crisp, and of excellent flavor. It is sure to 
prove a great favorite on every market. Pkt. 10 cts.; 3 pkts. 
25 cts.; y 2 oz. 50 cts.; oz. 90 cts.; 2 ozs. $1.65; Vilb. $3; 
y 2 lb. $5; lb. $10. 
SchelVs New Crispheart 
Celery bred from a dark green plant found in Golden Plume 
in 1927. Crispheart is about in season with Easy-Blanching. 
It is as early and as easily blanched as any variety of green 
Celery we know. Makes big, compact plants 20 to 24 inches 
high, with broad, thick stems, blanching cream color; quality 
excellent, crisp and free from strings. Is blanched fit for market 
after papered 3 to 4 weeks. Pkt. 15 cts.; x / 2 oz. $1; oz. $2; 
i/ 4 lb. $6; lb. $20. 
Schell’s New Supreme Golden. ^ ^offldng 
Supreme Golden to our Celery growers everywhere as the best 
strain of the old Dwarf Golden Self-blanching type, but darker 
green and more erect. Entire plant is cylindrical, with a 
“square” or blocky base; blanches to creamy white. Height 
23 to 25 inches. Early. It is the supreme strain as to quality, 
appearance, perfect pack, and earliness; therefore we discon¬ 
tinue offering our Schell’s Yellow as Gold, which it replaces. 
Pkt. 15 cts.; y 2 oz. 85 cts.; oz. $1.50; V^h. $4; lb. $15. 
Fncn Plnnrhinn Schell’s Strain. One of the most 
Y-'tZot/ UItilILIIIIly. j , a luable commercial Celeries on the 
market. It averages 24 inches high on good soil, and has a 
wealth of rich, nutty hearts and inside stems. All the stems of 
the entire stalk are thick, brittle, very tender, and of exquisite 
flavor, and it is a good keeper. Quickly blanches to rich, golden 
yellow. My seed is a fancy strain produced from perfect speci¬ 
men plants. Pkt. 10 cts.; Vioz. 30 cts.; a / 2 oz. 50 cts.; oz. 
90 cts.; 2 ozs. $1.75; y 4 lb. $3; y 2 lb. $5; lb. $10. 
Mfnnrlorflll Schell’S Strain. A very excellent variety 
vv uiiuei iui. w ith thick, fleshy stems having highly 
pleasing, rich, nutty flavor. The foliage is yellow and the stalks 
blanch yellow early in the season. Pkt. 10 cts.; y^oz. 50 cts.; 
x / 2 oz. $1; oz. $2; 2 ozs. $3.75; V 4 lb. $6; lb. $20. 
1 A/hito Pit/mo Turns white upon reaching maturity— 
vv nine x tun lie. not on jy (j oes the stem whiten, but the 
leaf itself. It is very early, and my stock is extra fine. Pkt. 
10 cts.; x / 2 oz. 20 cts.; oz. 35 cts.; Vilb. 90 cts.; lb. $3. 
See other varieties of Celery on page 38 
40 
