N OVELTIES a/7^/ Of he/- P\.a/-e F/owe/s 
Calliopsis, Golden Crown 
greatly improved C. Drummondi, with flowers 
third larger than any of the older varieties. 
About a third of the large golden yellow flowers 
have two or three rows of j^etals. It is a strong¬ 
growing plant, blooming all during the season and 
right up to frost. Splendid long-lasting cut-flower. 
Illustrated in color on page 10. Pkt. 35 cts. 
Celosia pyramidalis^ Fla me of Fire 
This is one of the most spectacular plants grown and 
was S])ecially mentioned in the 1935 All-America 
Selections. The plants average l}/2 feet in height 
and are of perfect pyramidal form, each ascending 
lateral bearing a feathery flower-head and the plant 
terminating in one great plumy head. The color is 
brilliant flame and the uniform plants present a glow¬ 
ing })icture. A wonderful pot-plant and the gayest of 
border plants if given plenty of room to develop. 
Plant at least 2 feet apart each way. Illustrated in 
color on page 10. Pkt. 50 cts. 
Celosia^ Silver-Gold 
Novelty, 1937 
A new strain of Heatherdell Celosia of truly 
remarkable color. A shimmering plume of real 
silver and gold combination. Withstands hot 
weather and is very easily grown from seed. A 
novelty that should appear in everyone’s gar¬ 
den. m. SI. 
Celsia^ Glory of the Desert 
Something Entirely New 
A novelty resembling a verbascum, with plants 
growing 2 feet tall, carrying long spikes of pale 
yellow flowers, each floret showing a touch of 
brown on the lower part of the upper petals. 
The bottom florets of the spike open first, so 
that as a cut-flower the spikes last a long time. 
Certainly a most unusual flower with great ad¬ 
vantages. Pkt. 50 cts. 
Chrysanthemum segetum fl.-pL, Yellowstone 
The first double flower in the “Corn Marigolds,” a fine addi¬ 
tion to cut-flower material. Its lovely, double flowers are intense 
sulphur-yellow and are produced on strong stems up to 15 inches 
long from the middle of June until well into September. Easy to 
grow. Pkt. 50 cts., 5 pkts. $2. 
Campanula collina 
PERENNIAL 
The Caucasian Bellflower 
has upright, compact, bushy 
plants rarely over 8 inches 
tall. It blooms during May 
and June, with great masses 
of intense Campanula-blue 
pendent bells. Fits into all 
kinds of uses; especially nice 
for rockeries and edgings. 
Pkt. 50 cts. 
Cleome pungens 
This giant Spider-Flower 
has branching i)lants 33^ to 
5 feet tall, each branch termi¬ 
nating in a large head of 
bright rosy flowers. If al¬ 
lowed to ripen, these are 
followed by long, slender 
seed-pods, so that the ])lant 
is attractive all season. A 
splendid background plant. 
Pkt. 35 cts. 
Chrysanthemum segetum^ Zebra 
An annual Chrysanthemum, and the first definite two-colored 
variety in its class. It is a low-growing plant, and because of its 
dwarf, spreading nature it is suitable for borders and even 
edgings. The color of the gay flowers is a combination of 
mahogany-red and yellow. The 2-inch daisies have brilliant 
yellow petals tipped with mahogany-red. Pkt. 50 cts. 
Chrysanthemum segetum, Zebra 
Campanula collina 
Perennial 
Wild Flower 
Mixture 
Flowers once sown 
will always come up 
again. The best for 
a natural wild 
garden. 
Pkt. 50 cts., 
oz. $1, lb. $10 
618 Madison Avenue, New York City 
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