AND 
SELECTION 
3 
OUR AIM OF QUALITY, PURITY AND SELECTION. 
It sometimes seems to us, as we prepare our catalog for submission to the 
cantaloupe growers of the nation, that possibly we mention too often our aim of 
"Quality, Purity and Selection .’’ The temptation is sometimes strong to make 
mention of some other topic, if for nothing more than variety, thinking that possi¬ 
bly the reader of this catalog might appreciate a mention of some other topic than 
this. 
However, this catalog is not presented for your pleasure alone, but is also 
offered in the hope that it may enable you to achieve greater success with your 
cantaloupe crop by the selection of proper seed. 
Keeping in mind the fact that a house is no better built than its foundation, 
we know that the crop you produce will be no better than the seed you plant. 
Hence the characteristics of quality, purity and selection in your seed is of the 
utmost importance. Without them you have failed to make the start to which you 
are entitled. Because of the importance of quality, purity and selection it would 
be unwise for us not to call them to your attention even at the risk of repetition. 
Our long established and jealously guarded reputation for quality, purity and 
selection in our cantaloupe seed is the best assurance you can have that your crop 
will be one that will meet all your expectations. 
THE IMPORTANCE OF OUR METHODS TO YOU. 
In a discussion of our methods, we must mention our plat work first, for it is 
essentially the foundation of our cantaloupe seed business. If w.e are to hold your 
trade, which we must do to continue in business, we must be in a position to assure 
you how our seed will perform and we must be continually at work to build up our 
stock to the highest degree of quality possible. 
To carry out these promises, we maintain each season, experimental plots to 
test our seed and to give us an opporunity to make improvements. Through our 
trial plots we are enabled to know exactly what our new seed will do under actual 
field conditions. By proper care and observation, we are able to make improve¬ 
ments in our seed. 
The illustration on page 4 shows a portion of one of our trial plots. You 
will note white stakes set at regular intervals across the field. Cornered by every 
stake is a square containing 25 hills of cantaloupes. Each one of these squares 
Hand cutting the seed is laborious for us but profitable for you. 
