8 
QUALITY, 
PURITY 
THE FINEST UOT^rrv 
HALE'S BEST O 
The Most Widely Used Strain 
The “Seed Breeders” is our newest and most improved strain of the popular 
Hale’s Best variety. We have offered this strain to the growers for the past two 
seasons, and it was immediately adopted and put into general use. The “Seed 
Breeders” and the Nine Thirty-Six are today the two most widely used of all 
the Hale’s Best strains. 
Two years ago we felt that we had a cantaloupe in the new “Seed Breeders’’ 
that could be placed upon the market with confidence that it would justify the 
praise we had for it. We felt then that the “Seed Breeders” was of sufficient 
improvement over the No. 36 and No. 112 Hale’s Best that it would eventually 
displace them in general use. The “Seed Breeders” was adopted for general use 
All the desirable characteristics that you want are in the 
Seed Breeders cantaloupes. 
much sooner than we anticipated and consequently there was a shortage of seed 
in 1936. In 1937, however, we had a sufficient stock and found that the “Seed 
Breeders” out-sold all other varieties. This widespread sale of the “Seed Breeders” 
is in itself an indication of its high merit. 
THE “SEED BREEDERS” MEETS YOUR NEEDS. 
As a grower, you want and have a right to demand from the seedsman, cer¬ 
tain qualities in the cantaloupes you grow. 
First, of course, you want a melon of fine flavor, for if the cantaloupe does 
not have this good eating quality then the public will not buy it and you lose your 
crop. The fine quality of the “Seed Breeders” has resulted in its ready sale. 
Second, you want earliness, for with a crop that is on the market early you 
get advantage of the earlier and higher prices. The “Seed Breeders” is the earliest 
melon on the market. 
Third, you want prolificness, for this often means the difference between profit 
and loss. It does not matter how high the quality or how early the melons may be, 
