The Birth and Growth of An Idea 
The past few years have 
certainly been eye-openers 
to every progressive farm¬ 
er or gardener in the mat¬ 
ter of seed breeding, and the comparative value 
of certain strains of grain, fruit and vegetables 
has been demonstrated in so many instances 
and in such an illuminating manner that shrewd 
growers are now giving most careful attention 
to the origin and history of the trees or seeds 
they plant. It has become the rule among good 
farmers to search for the best strain of seed 
instead of the old plan of looking around for 
the cheapest seed. 
Now An 
Accepted 
Fact 
A New Application , Farmers have 
e /~vt j r> long been wise to 
OJ an (did 1 vactice the value of cor¬ 
rect animal breed¬ 
ing, but have been very slow in applying the 
same sensible rule to their seed grain or vege¬ 
tables. That time has passed, and now when 
a man plans to devote a certain number of acres 
to any crop, he gives careful attention to the 
variety and quality of seed to be planted, know¬ 
ing full well that the difference in cost between 
the best seed obtainable and the cheaper grades 
is infinitesimal as compared with the net results 
to be returned in a few weeks or months. 
receiving the Wilder Gold Medal from the same 
society for the “Most Meritorious Horticultural 
Achievement” of the period, and this was cap¬ 
tured with an exhibit and practical demonstra¬ 
tion of varietal improvement in the Elberta 
peach from second generation of bud selection. 
Previous to that time he had demonstrated the 
value of the theory on potatoes and straw¬ 
berries and had made a fine start on the im¬ 
provement in cantaloupes. 
Rewards of the Since that time his im - 
rrxr * i : \r provement of the canta- 
tfforts Of I ears loupe has met with emi¬ 
nent success, until final¬ 
ly Nature gave him reward in an accidental 
cross between two productions in our own fields 
of a variety so superior in every way that we 
have no expectation of ever seeing or growing 
anything better. For years we grew a large 
acreage of the other leading market varieties 
alongside our favorite, “Hearts of Gold,” but 
our sales book invariably showed that the 
Hearts of Gold were returning from $100 to 
$250 more per acre than the other varieties, and 
many of our plantings ran from 125 acres up to 
500 acres anually. A few years ago we dropped 
all other varieties. The object of this pamphlet 
is to introduce to you this remarkable variety 
in its purity. 
The Fight for Recognition 
of the Truth 
Our Mr. Morrill was the first man to intro¬ 
duce the subject of bud variation in fruits and 
seed variation in plants in a public way. It was 
at a meeting of the American Pomological So¬ 
ciety in Grand Rapids, Mich., in 1884, and the 
suggestion was suppressed in ridicule by some 
of the greatest horticultural experts of that 
time. But 16 years later he had the pleasure of 
Know the Source , T he wonderful popu- 
r c j larity of the true Hearts 
Of Your beeds of Gold on the market 
has led to a great deal 
of misbranding by ignorant or dishonest grow¬ 
ers. One can find all the so-called pink meat 
varieties with the brand “Hearts of Gold” on 
them, and the unsuspecting buyer frequently 
gets stung buying them. We are offering a 
source of supply of pure, reliable seed of Hearts 
of Gold. 
Healthy vines and fine Melons. 
Photo made in our fields just about the beginning of 
picking season. 
