RICE’S Leader No. 1 
RICE’S Improved 
Early Fortune Cucumber 
THE MOST POPULAR SHIPPING STOCK 
(65 days) 
The chief requisite of a Cucumber to be sold in markets for 
table use is, from the shipper’s point of view, its ability to stand 
up from the shipping point to the market. Cucumbers that will 
do this and retain their fresh color and goodness after delivery 
are pre-eminent for growers who are in business for profit. RICE’S 
Early Fortune Cucumber meets these specifications in a very exact 
fashion because for over thirty years Professor Starr, through 
constant selection, reselection and careful study of the most 
exacting requirements, has developed a Cucumber that approaches 
perfection. 
There is an interesting story connected with this development. 
Back in 1932 Professor Starr picked one perfect specimen from our 
growing fields. He placed it in a warm room where it remained for 
about nine months, during which it did not fade or break down 
in any way. This was a remarkable record in itself. Selected seed 
from this one perfect Cucumber produced remarkable specimens 
the next year. Our 1937 crop is the largest in history. This has all 
been produced from the seeds of this one Cucumber picked back 
in 1932. 
RICE’S Early Fortune has a round and extraordinary small seed 
cavity and its shape is of most perfect proportions. Its appearance 
in the market and its fine keeping qualities make RICE’S Early 
Fortune Cucumber the most popular for shippers who are in busi¬ 
ness for profit. 
