Telephone 90 
Office and Warehouse 
West Jackson Street 
THE JOSEPH F* MARTIN CO* 
GROWERS OF FINE PERENNIALS 
PAINESVILLE, OHIO 
Dear Friend: 
I wish it were possible for me to greet you 
personally so that I could talk to you about the many hardy 
plants we grow. Since it is impossible for me to meet you, 
I am presenting to you our new spring 1938 wholesale peren¬ 
nial catalog, as our representative. 
In this book we are listing one of the most 
complete assortments of up-to-date, worthwhile, novelty 
plants, also the best of the tried out sorts, including the 
finest florist cut flower varieties and the most popular 
for general plantings. All plants are fully matured to give 
you complete satisfaction immediately after planting. 
I invite you to check our catalog carefully. 
Any favors entrusted to us will receive my personal’ atten¬ 
tion. I personally read your letters, examine your plants 
and supervise the packing. This is a most valuable service, 
assuring you of receiving excellent quality material. 
1 wish to express my most sincere appreciation 
to you, my regular customer. I am again looking forward to 
serving you. If you are one who has not yet purchased from 
•US, I ask that you kindly give us a trial this spring. You 
will find your transactions with us very pleasant. 
Sincerely yours. 
