I N presenting our 1937 Catalogue, we are happy to tell 
you of our fine New Introductions, which were so greatly 
admired during 1936 and the pleasure given by our fine 
Displays, not only at the Show, but by our leading florists, 
who specialize in spectacular and fine dahlias for their win¬ 
dow displays. 
Dahlias will no doubt become the most popular cut flowers, 
since the marvelous Introduction by Mr. N. J. K. Lewis of 
2515 Sacramento St., San Francisco, of his preservative for cut 
flowers, which not only keeps dahlias in perfect condition 4 to 
5 days after being cut, but also keeps the water sweet. 
We were the proud Winners of the Mid West Dahlia News 
Medal for the Best New One-Year Seedling of promise, on 
our glorious New Seedling, the loveliest, pure velvety pink 
formal decorative of immense size, and which I believe was 
the most admired dahlia in the Show, as was our entire dis¬ 
play, which as usual was outstanding, judging from all the 
comments passed on it. Great baskets and tall vases of my 
giants, Elizabeth Rethberg, Kaweah and others were awarded 
prizes. Our Show was late for San Francisco and I was unable 
to enter my New Introductions in competition. They are all 
Outstanding Dahlias, which have commanded great admira¬ 
tion whenever seen. We are always interested in hearing how 
our dahlias grew for you. 
With best wishes for 1937, 
Sincerely, 
Alice Meussdorffer. 
IMPORTANT 
For the last three years my dahlias have been grown in New Jersey 
by my Eastern Grower, Charles H. Smith, of Mays Landing, N. J., 
and they have been very fine. A good stock of my New Dahlias, as 
well as previous Introductions, is available for the 193 7 Season for 
those who prefer Eastern grown stock of California Dahlias. 
At Mr. Smith’s request all Orders and Remittances must be sent 
to me, and we will at once notify our Eastern Grower to ship to 
you direct. 
ORDER EARLY—Shipments are made about April 1st unless other¬ 
wise specified. No deliveries before February 1st. All shipments 
before April 1st, except on the Pacific Coast, are sent by Express 
Collect to insure against freezing. 
WE GUARANTEE—All roots true to name and color, and to be 
in growing condition when received, after which our responsibility 
ceases. Please notify us at once if anything is unsatisfactory when 
received, or any root does not start to grow after being planted a 
reasonable time. 
TERMS—Cash with order or before date of shipment. On retail 
orders for California delivery, 3 % should be added to cover Sales 
Tax. On retail orders less than $2.00 add 25c to cover postage. 
WHOLESALE GROWERS—Entitled to one-third discount if 
identified by business stationery. 
NAME AND ADDRESS—Please write name and address plainly. 
ABBREVIATIONS—New Dahlia Classifications: F.D. Formal 
Decorative: I.D. Informal Decorative: S.C. Semi-Cactus: Pom. 
Pompon. 
*California Origin. 
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