BRINGS YOU THE 
BIGGEST BARGAINS IN 
^iaxiroTv^ I^Oha— 
Quality, of course, is 
the first considera¬ 
tion! So you’ll want 
to sow Salzer’s Seeds. 
SAVE 
WITH ~ 
Quality with low 
prices! Salzer’s Seeds 
are priced low, priced 
to save you money. 
PLANT 
L. r\ IN l /% 
Salzer’s offer lovely 
new plants and seeds 
for 1938! 
January 10, 1938, 
La Crosse, Wisconsin. 
To Our Customers and Friends: 
Today we are having zero weather but it won’t 
be long before the urge of gardening again makes 
its appearance. Spring will be here before we know 
it and with this in view we have worked for the last 
six months in order to bring you bigger and better 
values for our SEVENTIETH ANNIVERSARY. 
Seventy years in the seed business is a long time, 
during which the experience gained cannot help but 
be of benefit to our customers. This letter is being 
written to you our friends and customers and will 
be mailed to half a million people whom we hope 
will take advantage of the unusual listings that we 
have for you in this our SEVENTIETH ANNI¬ 
VERSARY Catalog. You will find new things, rare 
things, and the good old varieties which we have 
featured for so many years. 
As you know, Cliffwood Farms are our trial and 
proving grounds. Here under varied soil conditions 
we test the different varieties of seeds we sell, for 
germination, purity and trueness to type. We like¬ 
wise test the seeds under sandy soil conditions in our 
greenhouses to assure you that the seed purchased 
will be of the highest germination. Likewise, in our 
electrical germinating machines, tests are made. 
These three tests and the unusual thoroughness with 
which they are made, provide for you insurance 
which should not be overlooked when purchasing 
your requirements. We term these three tests by 
the slogan “Triple-A-Tested” and you can buy with 
every assurance that the seeds will live up to your 
highest expectations. 
We want you to join us in our SEVENTIETH 
ANNIVERSARY and if you will send us an order 
of #1.00 or more, we will include a gift which we 
feel sure will be to your liking. 
Wishing you a very prosperous garden¬ 
ing year, we remain, cordially yours, 
1868 
JOHN A. SALTER 
193 8 
KENNETH B.SALZB R 
1900 
HENRY A. SAU1ER 
BUY 
Sfw Salzer’s Seeds 
Copyright, January, 1938, by the John A. Salzer Seed Co. Printed in U. S. A. 
1 
