|HE REDUCED SIZE of our retail price list for this season is explained 
by the fact that our wholesale business has grown to the point where 
it is crowding the retail department. The cost of retailing, including 
" printing, advertising, office work and postage, is very great, thus 
making the wholesale business with its low overhead more profitable. 
Beside the lower cost of wholesale business, there is also much less correspondence 
involved and only those who have “burned the midnight oil” night after night 
can appreciate what this means. 
In spite of our natural desire to lighten the work and expense, we hope we 
may not have to part with our many amateur gardening friends far and near 
whose loyal patronage lias made it possible for us to go on from year to year 
increasing the size and quality of our plantings. In order to perpetuate these 
friendships, we plan to issue an annual price list featuring the best and newest 
tilings we grow. 
It is our constant effort to raise the standard of our culture. To this end we 
have, at considerable cost, discarded whole stocks of diseased bulbs and shall 
continue to use the same vigilance in the future. 
In the spring of 1937 we purchased a new farm on which to grow our bulbs 
in northern Lincoln County, about ten miles from the ocean. The climate and 
soil at this place seem ideal for our purpose. Our headquarters are still at the 
home place near Tigard. Since we have moved our plantings to the new place 
some of you have called at Tigard and have been disappointed at not finding our 
bulbs there. Those desiring to visit our plantings will be given directions upon 
request. 
L. Formosanum 
