GREETINGS to Our Many Thousands of Old and New Friends 
We have made so many new friends during the years we hove 
been in the Water Lily business that we o:m no longer count 
them by the thousands—today we count them by the Tens of 
Thousands! 
Each season we have been compelled to expand until, today, 
we are easily the largest water gardens in the world! 
The reason for this unusual growth, we believe, is our fixed 
policy of giving every customer Greater Value than he can pos¬ 
sibly get elsewhere. A wide selection of extra choice varieties, 
many of which cannot be procured elsewhere—at Reasonable 
Prices! That's our policy—and always will be. We are grateful 
for the business you have sent us in the past and look forward to 
the opportunity of serving you again this season! 
Lowest Prices 
Nature saves us many thousands of dollars each 
year, which we pass along to you. Our free-run¬ 
ning Artesian Wells run 24 hours a day, 365 days 
in the year, without cost. Besides, the huge volume of our Hardy Water Lily plantings and 
sales—largest in existence today—justify a minimum margin. 
Ideal climatic conditions cause our Hardy Lilies 
to "go dormant" by natural process. WE DO NOT 
~ " FORCE OUR PLANTS! Hence, we are able to 
offer you HEALTHIER, HARDIER plants. We guarantee all Hardy Lilies to bloom ABSOLUTE¬ 
LY TRUE TO NAME. 
Highest Quality 
Better Service 
Located almost in the center of the United States, 
we can make prompt deliveries to all parts of the 
country. Only expert, long - experienced men 
select and pack our plants. Only strong, vigorous plants are shipped. We maintain, for your 
service, an experienced Information Department. Prompt answers given to your questions. 
GUARANTEE 
We positively guarantee that all plants 
are true to name—and are in good condi¬ 
tion when shipped. If any plants are not 
in good condition, upon receipt, return 
them immediately for new shipment. 
ORDER EARLY 
Ordering early will enable us to make 
prompt shipments, as we are desirous of 
doing. By May and early June our facilities 
are taxed to the utmost. You will avoid any 
delay by sending your order promptly. 
We are proud to submit these 
unsolicited letters from cus¬ 
tomers, typical of many letters 
we receive each season. 
The satisfied customer is the best 
known means of advertising. 
Your pleasure is our first con¬ 
sideration. 
• 
MUSKEGON, MICH. 
Aug. 14th, 1937. 
Smiley's Water Gardens 
Seward, Nebr. 
Dear Sirs: 
Enclosed you will find a post- 
office money order for . 
I also want to thank you for 
the water lilies you sent me this 
spring. They have been bloom.- 
ing continuously from the mid¬ 
dle of May and are still loaded 
with buds. They are "Conqueror" 
and "Eugenie de Land." 
Yours truly, 
LOYAL P. DAULT. 
Smiley's Water Gardens are located at Beaver Crossing, 18 miles 
Southwest of Seward, Nebr 
Chromatella (yellow) 
Hardy Water Lily 
See Inside 
Fort Erie, 
South Ontario, 
Canada. 
Smiley's Water Gardens 
Seward, Nebr. 
Dear Mr. Smiley: 
I take great pleasure in writ¬ 
ing you a few lines about your 
water lilies. On May 26th, I re¬ 
ceived the plants I had ordered, 
in fine condition, and planted 
them the same day. On the first 
of July the Marliac White and 
Yellow gave me their first blos¬ 
soms, scarcely over a month 
after planting. Every day I had 
five to eight flowers. That is 
proof you really satisfy a cus¬ 
tomer. 
Thanking you a thousand 
times, I remain. 
Yours truly, 
(signed) ERNEST BLOCK. 
