To Help the Buyer Buy Wisely 
UR conception of successful selling is not merely to sell 
all the plants that a customer may be induced to buy, 
but also to give the buyer all relevant information and 
unbiased advice as to the selection and use of materials 
he purchases. 
While it necessitates a considerable volume of sales to keep a 
nursery operating, helpful selling makes sure of satisfied cus¬ 
tomers; and they and their friends and neighbors gladly give us 
the needed volume. 
Toward this end, we constantly seek new means for the dissemi¬ 
nation of information on plants and their uses. This Garden Book is 
devised to fill that need. In it we have departed from the usual; 
we give praise only when merited; we even slaughter a few 
“sacred cows.” 
The information we give this year may be modified or even 
nullified in years to come, as more observation and information 
come to our attention. Viewpoints change with passing time; 
plants now deemed highly meritorious may later lose their prestige. 
Each successive issue of this Garden Book will be compiled with 
one objective in mind—to help the buyer buy wisely. 
Ut.CLc^ 
