What The New 
Sonderegger 
Garden Book 
Contains 
Fruit trees and high class fruit pro¬ 
ducing grapes and berry plants. 
This part of the book is by Charles 
Sonderegger, the oldest member of 
the House of Sonderegger and its 
president. You can safely follow his 
planting instructions, and make your 
selection according to his descrip¬ 
tions. 
CHAS. 
SONDEREGGER 
President 
GRRDEn BOOK 
•ksi 1938 
FRUITS...FLOWERS 
VEGETABLES 
Shade and ornamental trees, shrubs, 
plants and bulbs are being de¬ 
scribed for you by Fred Sondereg¬ 
ger. Whenever you wish to have 
additional information concerning 
the care of trees or plants, Fred will 
be happy to have you write him. 
Wherever the advice of a designer 
was needed we were fortunate in 
having Leo Sondereger, a landscape 
architect of outstanding reputation. 
His thorough knowledge of proper 
application of trees and shrubs has 
been partly included in this book, 
Leo's work being the creation of 
better parks, better harmony in plant¬ 
ing. Special planting plans, in¬ 
dividually made and designed for 
your purposes can be made for you 
by Leo. If you are interested in this 
special artist service kindly write, 
stating size of your grounds, and 
Leo will make you a price for the 
plan complete. 
Seeds of vegetables and flowers 
have received special attention. 
This department is in the hands of 
Ernest and Arthur Sonderegger. Be¬ 
ginning with page 50 of this book 
you will find not only descriptions of 
vegetables but a most complete as¬ 
sortment of seeds of all kinds. Son¬ 
deregger customers everywhere 
know that rare seeds, special seed 
varieties, in short, everything in 
seeds that is not found elsewhere— 
Sonderegger has it. This is just one 
more reason why you will like this 
book once you have studied it. 
Sonderegger never stands still. The 
men behind this name come from 
the hard school of the late Carl Son¬ 
deregger, the Midwest's outstanding 
nurseryman. Better trees, better 
plants, better seeds, and better ser¬ 
vice is the Sonderegger motto. We 
use up-to-date equipment in the pro¬ 
duction of our stock. We take ad¬ 
vantage of everything modern 
science discovers in the interest of 
growing and breeding better plant¬ 
ing stock. We test novelties care¬ 
fully, and from fhe good we select 
the best. Buy under the name of 
Sonderegger, it is your protection. 
FRED 
SONDEREGGER 
Secretary-Treasurer 
LEO 
SONDEREGGER 
Landscape Architect 
★ WHAT TO PLANT 
★ WHEN AND HOW 
★ TO PLANT .... 
This book is the 52nd annual garden book by Sondereg¬ 
ger. It has been made up entirely new, in design as 
well as in descriptions. We have carefully selected 
true-to-life photos showing how fruit or trees or plants 
will look in your garden. We used pictures of fruit and 
plants that were grown by amateurs rather than by 
experts. 
Descriptions and planting instructions were written new. 
As we wrote them we pictured you here with us giving 
us the opportunity to give you whatever advice we can 
from our own actual experience as well as from the 
things we have learned from others. We want you to 
have planting material that does well with you, and that 
gives you the most for your investment. You find no 
exaggerations in this book, you can make your selection 
from our descriptions as good as an expert nurseryman i 
could make it for you. 
In the matter of quality we need only lay our cards on 
the table face up, and you will see for yourself that 
poor quality would put us out of business within less 
than a year. On the other hand it has been good quality 
that enabled us to stay in business for over 50 years. 
Our cards are: an extremely low expenditure for adver¬ 
tising. We keep our customers by furnishing them a 
good product—instead of looking for new customers at 
high advertising cost. We get new customers through 
the good will of satisfied patrons. If we would fail in 
keeping our customers we would also fail in getting new 
customers, because our card of low advertising expense 
would not help us out in keeping our business going. 
Service is next to quality, and that also must be good 
for exactly the same reasons. Every one of our help 
knows that his bread and butter does not come from us, 
but that theirs as well as our own comes from you— 
from our customers. So we all realize who is the true 
boss, and who must be satisfied in order to have another 
pay check coming—the customer. Service, good honest 
service, extreme care in handling the stock, assembling 
the orders, packing the goods for shipping, and observing 
your instructions to the point—that is what we wrap 
around choice quality, and that is what you get. 
We appreciate your patronage. 
Yours for "Trees and Seeds That Grow,'" 
Sonderegger Nurseries and Seed House, Beatrice, Nebraska 
