Commercial Section 
NEW AMERICAN CHRYSANTHEMUMS FOR 1938 
Originated by Elmer D. Smith & Co. 
Those interested in commercial varieties should not fail to avail them¬ 
selves of the following sterling Novelties. They surpass existing kinds in 
their respective season. 
BONNAFFON DE LUXE —This variety resembles Major Bonnaffon in all 
respects except color, being a rich golden yellow similar to Friendly Rival. The 
blooms when grown 3 and 4 to a plant average 5 inches in diameter, are tightly 
incurved and of good substance. The stems are of excellent quality and stiffness, 
leaves have a glossy surface. From July first planting the height will average 3 
feet; matures November 1 to 10 from a bud reserved September 10. C.S.Au CER¬ 
TIFICATE. 
BRONZE GOLD LODE —A medium shade of bronze sport of Gold Lode. 
Identical in every respect with parent except color. This new variety should fill 
a long felt need for an early bronze that can be grown on the bench or as pot 
plants. 
GOLDEN ARBINI —For description, see page 3. 
PINK DAWN —This variety possesses a delicate, soft shade of pink lighter 
than October Rose. The petals are slightly hairy and well incurved providing a 
distinct beauty which is greatly enhanced under artificial light. The foliage and 
stem are of excellent quality and substance. From early June planting it can be 
grown 4 feet tall or over. Ready to cut October 25 from bud taken September 
10 to 15. Plants from 2V4-inch pots: 50c each; any 3, $1.30; any 6, $2.50; any 12, $4.75. 
Introduction of 1937 
FRIENDLY CALL —A crisp, tightly incurved, bright yellow approaching 
Friendly Rival in color. This variety makes a good shipper, fine keeper and does 
not shatter. From a terminal bud the flowers will make 6 to 8 inches in diameter 
on 4 foot stems. Matures from November 15 to December 10. 
Plants from 2 1 /4-inch pots: 30c each; any 3, 75c; any 6, $1.40; any 12, $2.50. $15.00 per 
100 with the privilege of ordering 25 of one variety at hundred rate. 
Introductions of 1936 
ARTHOLA —Creamy white flower which reflexes irregularly. Good stem, 
foliage and substance. Diameter of flower, 6j4 inches. Height, 3j^ feet. Select 
bud August 30th. Matures October 25th. 
BRONZE FRICK —A sport from Miss Helen Frick providing a new color of 
this well known variety. The upper surface of the petals is a warm shade of 
bronze with lighter reverse. In other respects is identical with its parent. 
ENTON BEAUTY —Dark velvety crimson, flowering in late November. Very 
bright and showy for Thanksgiving use. 
MAJOR EDWARD BOWES —We predict this variety will become the most 
popular early bright pink, when fully distributed. Color rosy pink, brighter than 
J. W. Prince or October Rose and under artificial light is greatly intensified. Re¬ 
serve bud not earlier than August 30. Fully double from any bud. Blooms 6 
inches in diameter, mature October 16. 
PETER JOHN —A sport variety from Thanksgiving Pink and is identical in 
every respect except color which is much lighter, about the same shade as Octo¬ 
ber Rose. A wonderful addition to the late flowering kinds. 
QUAKER LADY —A large incurved white with slight orchid shadings; very 
double and splendid form for the commercial grower. Height, 3j4 feet. Select 
bud about August 20th. Matures November 10th. 
SPOTLESS —A very desirable early pure white for October 20th. Perfect in¬ 
curved form; excellent stem and foliage. Plants, 3*4 feet in height. Best date for 
bud, August 25th. Diameter of flowers, 6^4 inches. 
MARK TWAIN —Possesses the pleasing autumn tints, the upper surface of 
the petals is a rich bronze with straw yellow reverse. It matures November 20th 
and later; will be most welcome for Thanksgiving use. Flowers 6j4 inches in 
diameter. Reserve bud September 20th. Plants, 5 feet in height. 
Plants from 2 1 /4-inch pots: 25c each; any 3 , 60c; any 6, $1.10; any 12, $2.00. $12.00 per 
100 with the privilege of ordering 25 of one variety at hundred rate. 
