111 Save 
You More Money This Year 
Dear Friend : —First, I want to thank you thousands of customers who so kindly sent us your orders the past year, 
I was also happy to receive so many letters from you telling of the grand results you had in sowing our seeds. 
And what pleased me most, were the many letters advising that you saved money in trading with us. j 
k Friends, I want an opportunity to save you more money this year. There has been a decided change in 
the seed situation from last year. Prices on most legumes such as Clovers and Alfalfa, are sharply 
lower. There was a pretty good lied Clover and Alsike Clover crop. There was a bumper crop of ^^F 
Korean Lespedeza. However, the Alfalfa crop is a little smaller this year. Sweet Clover crop ^^F 
about the same as last year. These last two items are lower than last year in sympathy 
with Red Clover and Alsike Clover prices. Lower farm prices in general have brought 
down the prices on seeds to a great extent. These lower prices will increase the 
sale of seeds. I would not be surprised to see higher prices during the spring \ 
seeding season. Red Clover and Alsike are selling for about one-half of last j 
year’s price. Many farmers who bought one bushel a year ago will buy J 
f two bushels this year. I believe it will pay you to get in your order J 
/ early this year. We have a large stock. Our warehouse space is piled to ^^F \ 
I the roof. I have marked prices down to bed-rock. We bought right and A. 
—si we are going to sell right. We buy in the producing districts and we sell \ 
Yv direct to you. We have our own cleaning mills. We installed two modern L/ 
~ cleaning machines last fall. This cuts out some of the middleman’s profit. '' 
■ That is the reason he knocks us. The bulk of our business comes from satis- « 
fied customers. That is evidence our seeds are giving satisfaction. We pay 
„ & no attention to knockers and our business is continually getting better by ^ 
..ft _ .» tending to our own business. I am stri\ing to increase our business 25% this ^ — 
year. A large volume of business permits us to sell on close margin of profit. Mfwwal 
jp a jrO y 1 want your business this year. I want to treat you so well you will bring ■ 
a friend with you next year. I’ll stand back of our Money Back Guarantee 
SlF^^rSal 100% and see that you get a square deal. Kindly let us hear from you. 
Sincerely yours, E. E. ELDER, President. = 
nim 
An Extra Fine Seeding at a Very Low Cost 
We offered Lot Diamond in our catalog last 
year. This type of seed will appeal to thousands 
of farmers. Most farmers add Alsike and Tim¬ 
othy to Red Clover for a well balanced seeding. 
Lot Diamond is made up of approximately 40% 
or more of Red Clover, about 20% Alsike and the 
balance Timothy. Contains approximately 60% 
or more of Clovers. Produces heavy growth of 
hay or pasture. When sown 8 pounds per acre, 
you have an average of 20 Red Clover Seeds and 
26 Alsike Clover Seeds per square foot in addi¬ 
tion to the Timothy. 
You’ll Like the Quality and Savings 
Lot “Diamond” is new crop domestic Northern grown seed. Has 
a good bright color. It has been recleaned and tested. Shows good 
purity and germination. This is not cheap seed. I guarantee it to , 
be good dependable quality. If you are doubtful about the quality, f 
write for a free sample. Sow around 8 or 9 pounds per acre. You are 
practically sure of a catch when you sow Lot “Diamond.” 
The cost of seeding is low. It is suitable for Agricultural Conserva¬ 
tion Program. I am glad to recommend Lot “Diamond” to our customers 
and friends. Order this lot and if you are not pleased with it, kindly 
return the seed and I will see that your money is refunded promptly, in¬ 
cluding all transportation charges. Order early while prices are low. 
\ 
