GREETINGS 
W ITH the presentation of this 1939-1940 catalog, we wish to again call your attention to our 
new Giant Double Shasta Daisy "G. Marconi". It Is one of the most outstanding Shasta 
Daisies to be found the world over. 
Their free-flowering habit, length of stems and large showy double flowers make them Invaluable 
for florists and private home gardens, as well as for decorative purposes. 
We exhibited a number of these plants at the 1939 Golden Gate International Exposition. All 
who saw them were amazed at the giant sized flowers and their strong upright stems. 
This variety Is decidedly different from any other Shasta Daisy on the market. 
Several thousands of our Pelargonium plants were used In the color arrangement of flower beds at 
the Exposition. We also sent a number of new varieties In pots for exhibition purposes. Among those 
being judged exceedingly valuable were No. 25 Peggy Craddock, No. 54 and No. 63. Those num¬ 
bered 54 and 63 are as yet unnamed and will be listed In our next catalog. 
Our nursery Is not one of the largest, but to anyone Interested In flowers. It Is perhaps one of the 
most Interesting. Many outstanding flower novelties are born here and sent to all parts of the civilized 
world for the enjoyment of flower lovers. 
To everyone Interested, we extend a cordial Invitation to visit our nursery. 
The nursery Is open every week day from 7:00 a. m. to 5:00 p. m., and the first Sunday of each 
month. We are open until noon on all other regular holidays. 
Your past patronage has been appreciated, and we can assure you that any selection you make 
from this catalog will assist materially In making your garden one of beauty and admiration. 
Oxnard Is situated midway between Los Angeles and Santa Barbara, In Ventura County, on the 
main line of the Southern Pacific Railroad and on the Roosevelt Coast Highway. It Is a city of about 
7000 people and has a temperate climate, averaging 70 degrees the year 'round. Oxnard Is one 
of the nicest, cleanest little towns In California. 
An order sheet and addressed reply envelope are Inclosed for your convenience. Place your 
orders early so that you will not be disappointed In your selection. 
RICHARD DIENER NURSERY 
I N D 
SEEDS 
Page 
Acroclinium . 31 
Amaryllis . 4 , 5 
Asters. 25 
Bean (Aztec) . 32 
Calendula . 32 
Centaurea . 5 
Cineraria . 30 
Columbine . 11 
Coreopsis . 31 
Cucumbers .32, 33 
Cynoglossum. 10 
Daisy (Gerbera) . 23 
Daisy (Shasta) .2, 3 
Dahlia .8, 9, 10 
Delphinium . 3 
Dianthus . 31 
Eschscholtzia . 30 
Freesia . 7 
Fuchsia . 11 
Gaillardia . 28 
Geranium . 11 
Gladiolus . 27 
Godetia . 33 
1 lemerocallis. 22 
Ilunnemannia. 30 
Larkspur . 24 
Leptosyne Maritima (Sea Dahlia). 10 
EX 
Page 
Lily. 22 
Marigold.28, 29 
Nasturtium . 28 
Pansy . 11 
Petunia .14, 15, 16, 17, 18, 19, 20, 21, 22 
Scabiosa .24, 30 
Schizanthus. 21 
Snapdragon. 12 
Statice Sinuata (Everlasting Flower). 24 
Sweet Pea . 12 
Thalictrum Dipterocarpum . 12 
Tomato. 34 
Trachelium Coeruleum . 28 
Tritoma . 28 
Venidium. 33 
Watsonia . 10 
Zephyranthus . 28 
Zinnia .26, 27 
BULBS, PLANTS. BOOKS 
Cactus (Phyllo) . 13 
Amaryllis. 4 
Pelargoniums.6, 7 
Shasta Daisy “G. Marconi”. 2 
Watsonia . 10 
Books.35, 36, 37 
INSECTICIDE 
Vaporite. 33 
