1939-1940 CATALOG OF RICHARD DIENER NURSERY. OXNARD, CALIF., U. S. A. 
PETUNIA SEEDS 
Petunias are still one of our greatest specialties, and 
we spare no trouble or expense to give our customers 
the finest seeds possible. This year we have had very 
favorable weather which has made it possible for us 
to produce a finer crop of seeds of higher quality than 
we have been able to do in the last couple of years. 
Our new variety “Santa Barbara” is a giant Pink 
Gloria and has made a decided hit with everyone 
visiting our gardens. And we are sure that you will 
agree that it is a variety of outstanding merit, once 
you have seen it. 
This year we had 120,000 plants in three-inch pots. 
This is an expensive method of handling, but insures 
a higher quality of seed. Some people are under the 
impression that every single seed should be true to 
description. The Petunia occasionally has the habit of 
reverting to the original type so that now and then a 
small purplish flower will be produced. Those reverting 
to the old type are usually the first to bloom. Let all 
the young plants come up before discarding them and 
you will find that the majority will be as described. 
Petunia seeds, when sent to the Gulf States, 
Florida and States near the ocean, where warm, 
moist salt air is prevalent, should be sowed out soon 
after their arrival, as the seeds will soon lose their 
germinating quality in this atmosphere. This is the 
cause of many seed failures. 
DIENER’S PETUNIA SEED: All of our varieties, 
single and double mixed: 
Trade Pkg. 50c Sample Pkg. 25c 1/64 oz. $1.75 
1/32 oz. $3.50 
PRICES FOR PETUNIA SEEDS IN 
QUANTITY 
Note: Separate colors of each of the following num¬ 
bers are sold in quantity as follows : 
RUFFLED MONSTERS (Single): Numbers 1, 2, 3, 5, 6, 
7, 8, 10, 15, 20, 41, 45, 46: 
1/64 oz. $2.50 1/32 oz. $4.00 
1/16 oz. $8.00 Vs oz. $15.00 
SMALL FLOWERING VARIETIES: Numbers 11, 14, 17, 
21, 22, 23, 30: 
1/32 oz. $3.00 1/16 oz. $6.00 ^ oz. $12.00 
DOUBLE VARIETIES: Numbers 38, 42, 44: 
1/64 oz. $5.00 1/32 oz. $10.00 1/16 oz. $20.00 
Note: The varieties that are not listed above will not 
be sold in quantity this year. 
(Larger amounts on request.) 
Hilo, Hawaii, Feb. 6, 1939. 
Richard Diener Nursery, Oxnard, California. 
Dear Sirs: The seeds you sent me earlier this year are do¬ 
ing splendidly. Was surprised at the wonderful germination 
of all the Petunia seeds; the double ruffled variety in par¬ 
ticular. The double Gerbera and garnet variety have also 
come up better than I dared to hope. I knew the Geranium 
seeds would germinate successfully as I have had good luck 
with them before, but never expected the Petunia and Gerbera 
seeds to come up as they did. Your seeds must be well selected 
and very fresh. 
Sincerely, 
S. KADOTA. 
No. 42. IN 3-INCH POTS 
Douglaston, N. Y., Feb. 15, 1939. 
Richard Diener Nursery, Oxnard, California. 
Dear Sirs: I never had finer Petunias than two years ago 
when I bought my seeds from you; they won three Blue Rib¬ 
bons in one year in different flower shows. 
Last year I didn’t send “Way to California” for seeds, but 
planted some I’d saved, but I found it doesn’t pay. The 
flowers were not nearly as large; so in the future I shall al¬ 
ways have Diener’s Petunias. Sincerely, 
MRS. INNIS BROWN. 
* « « 
Georgetown, Ill., Dec. 8, 1938. 
Richard Diener Nursery, Oxnard, California. 
Gentlemen: Enclosed please find our seed order which you 
will please ship out at once as we want the fancy Petunia seed 
to sow immediately. Your Petunia strain certainly surpasses 
anything we have been able to get, and we have all seed 
houses available. Yours very truly, 
BURGOYNES’ FLOWER SHOP, 
P. J. Burgoyne. 
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