1939-1940 CATALOG OF RICHARD DIENER NURSERY, oxnard, calif., u. s. a 
DOUBLE GIANT DAHLIA 
FLOWERED ZINNIA 
LUMINOSA 
This is an entirely new shade in Zinnias. A charm¬ 
ing shade of bright deep pink, with a light suffu¬ 
sion of salmon.Package $ .15 
OLD GOLD 
Glowing, burnished deep and lighter shades of old 
gold .Package $ .15 
EXQUISITE 
By far the most pleasing of our collection. Truly 
Dahlia flowered as regards form and size. Color, 
light rose with center a deep rose. .Package $ .15 
ORIOLE 
We consider this the most beautiful of its class. 
It is an immense orange and gold bicolor, chang¬ 
ing slightly as it ages, but at all times worthy of 
the beautiful bird for which it is named. 
Package $ .15 
ILLUMINATION 
Similar to Exquisite, but a striking self-color of 
deep rose .Package $ .15 
CRIMSON MONARCH 
By far the largest and best of the red shades. 
Flowers often eight inches in diameter. Plants 
very vigorous. A marvelous production of ex¬ 
traordinary merit .Package $ .15 
GOLDEN DAWN 
A beautiful golden yellow of immense size and 
good form. Very attractive.Package $ .15 
ZINNIA FANTASY. Finest Mixed 
Most distinctive and best selling new Zinnia on the 
market. As different from the ordinary stiff, formal 
Zinnias as one could imagine. The delicate, lacy- 
petaled flowers lend an air of friendly informality 
to the garden or flower arrangement. Ideal for deco¬ 
rative use. Wide color range, including red, yellow 
and orange as well as pastel shades. .Package $ .25 
CANARY BIRD 
A delicate shade of primrose, very large and holds 
its color well until out of bloom. .Package $ .15 
DREAM 
A fine, deep lavender, turning to purple, a new 
desirable shade in Zinnias.Package $ .15 
PURPLE PRINCE 
A fine, deep purple, large and well formed. 
Package $ .15 
POLAR BEAR 
A very large pure white, the best white yet seen in 
Zinnias. True Dahlia form.Package $ .15 
SPECIAL GOLD MEDAL MIXTURE 
A well-blended mixture containing all the above 
novelties.Package $ .15 
Quantity prices are as follows : 
% oz. 30c 54 oz. 50c 54 oz. 85c 1 oz. $1.60 
DIENER’S GLADIOLUS HYBRID 
SEEDS 
(From latest crossings) 
These seeds were taken from all the hybrids obtained 
from our crossings of the last few years, we having 
used the best kinds in existence of all types. You can 
expect some great things from them. This is the best 
you can get anywhere in the world, at the lowest 
price. 
(About) 200 seeds 50c 
(About) 1000 seeds $2.00 
How to Sow Gladiolus Seeds: In the southern temperatures, 
where there is only light frost or none, the seeds should be 
sown out in the late fall, in rows in the open, one foot apart. 
The seeds should be covered with a half-inch of sandy soil, 
about the same as onions. Water them well and keep them 
free from weeds. Cultivate the soil once a month. Many will 
flower five months after sowing. In climates where there is 
a heavy frost, it is best to sow the seeds in boxes or hot beds, 
using good sandy leaf mould soil or three- to four-year-old 
manure in which to sow them. Take them up in the fall and 
handle like the regular size bulbs. 
PAGE TWENTY-SEVEN 
