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AMERICAN BULB COMPANY • CHICAGO AND NEW YORK 
1939 A. B. C. NOVELTIES and SPECIALTIES 
NEW SCHIZANTHUS (Butterfly Flower) 
"Mother's Favorite" 
"Mother's Favorite" is "tops" as a pot plant for Mother's Day and 
spring sales. Also of exceptional value for cut flowers, this new 
strain is in a class by itself. A high temperature is not required 
for Schizanthus, even in the winter months. 
Note below what Holm & Olson, the well known retail florists and 
growers of St. Paul and Rochester, Minn., think of this grand, new 
Schizanthus "Mother's Favorite." 
Rochester, Minn., June 22, 1937. 
American Bulb Co., Chicago. 
In regard to the Schizanthus, we have grown "Mother's-Favorite" very success¬ 
fully as a pot plant. Seeded about the middle of January, planted in 214-inch pots, 
and when ready pot three in a 7-inch pan, and this makes a very fine plant for 
Mother's Day. These are rapidly becoming very favored by the public, as they, 
even under such unfavorable conditions as in a hospital, develop to the last bud 
and present a mass of blooms that last for weeks. 
Very truly yours, 
(Signed) HOLM & OLSON CO., 
Per H. Thompson, Manager. 
Price—-Mixed Colors: Tr. Pkt.$1.25 3 Tr. Pkts.$3.00 
Statice—Stark's New Art Shades Mixed 
New Salvia "Blaze of Fire" 
STATICE—"STARK'S NEW ART SHADES 
MIXED" 
A glorious blend of entirely new shades of Sinuata Hybrids, that sur¬ 
prisingly omits almost every color previously known in Statice Sinuata. 
Among these new shades, you will find delicate salmons, strong oranges, 
chamois and buff tones, blending with deep roses and carmines. The strain 
is long-stemmed and of robust growth and may successfully be sown 
outdoors in Autumn in mild climates. We have seldom seen a more 
beautiful "bunch" than this mixture makes. Tr. Pkt.35c 
SALVIA "BLAZE OF FIRE" 
(The Scarlet Salvia Novelty of the Year) 
This novelty vies with Chrysanthemum "Golden Crest" for first place in the 
1938-39 Flower Seed Novelties. By many, Blaze of Fire will, we are certain, 
be named the "Novelty of the Year" if not the decade, when it has been 
grown and flowered. 
It far surpasses "Harbinger" in earliness. The flowers are the most brilliant 
and vivid scarlet imaginable, and the habit is ideal for bedding. Blaze of Fire 
is without query the earliest and most dwarf of all Scarlet Salvias, bloom¬ 
ing ten to fourteen days before "Harbinger," and it is much brighter in 
color than that variety. We recommend it to our customers with every 
confidence, for we are sure of its merit, and the fact that it will quickly 
become one of the most popular of all bedding plants. Tr. Pkt.50c 
