WHOLESALE PRICE LIST • SPRING EDITION • 1939 
19 
BLUE LACE FLOWER (Improved Didiscus Coeruleus) 
A very much improved strain of this valuable cut-flower. Excellent 
for bouquets. Flowers continually from July until frost. A money¬ 
maker for florists. Tr. Pkt.20c Oz.80c Vi lb.$3.00 
‘BOCCONIA (Plume Poppy, Tree Celandine) 
Cordata. Foliage glaucous green; bears many spikes 2 to 3 feet long 
set with cream-colored flowers; 6 to 8 feet. Easily raised from seed. 
Tr. Pkt.10c Oz.40c 'Alb.$1.25 
*BOLTONIA (False Chamomile) 
Asteroides. Pure white. Tr. Pkt.35c Oz.$4.20 
Latisquama. Pink, tinged lavender. Tr. Pkt.25c Oz.$2.00 
BRACHYCOME IBERIDIFOLIA (Swan River Daisy) 
A free blooming annual with small flowers. 
Blue, Pink, White or Mixed. Tr. Pkt.15c Oz.80c 
BROWALLIA 
Very useful flowering annuals. 
Browallia Speciosa Major. Color brilliant ultramarine blue, suitable 
for pot plant, bedding and border work. For outdoor work seeds 
should be sown in February, or later, shifted in pots, and planted 
out in May. Plants will bloom all summer. 
Tr. Pkt.40c 1/32 oz.$1.00 
Speciosa Major Alba. Same as above but pure white. 
Tr. Pkt.50c 1/64 oz.$1.50 
Viscosa Compacta Sapphire. Excellent pot plant. Compact grower. 
Dark blue flowers with white eye. Tr. Pkt... .35c 1/16 oz... .$1.00 
CALCEOLARIA 
Our strain of these is produced by the foremost specialists of the 
world. 
A. B. C. Triumph Mixed. A special florists' selection. Medium dwarf 
in growth, producing an exceptional assortment of colors and shades. 
Highly recommended. Tr. Pkt.$1.00 
New Calceolaria, Indian Prince. This is a new color selection from 
the popular Multiflora Nana strain, retaining the fine dwarf, free- 
flowering habit. The color is a rich dark scarlet with an orange 
suffusion, a color that will contrast richly with the new Golden 
Tiger of the same class. Tr. Pkt.$1.00 
Golden Tiger. Bright, golden yellow flowers with dark brownish 
red dots, masses of small substantial blooms spread in plenty 
above the foliage. Multiflora Nana type. A most desirable new 
kind. Tr. Pkt.$1.00 
Cloth of Gold. Medium large flowered, rich pure golden yellow. 
Tr. Pkt.$1.00 1/64 oz.$3.25 
Albert Kent. Immense trusses of golden yellow flowers with maroon 
blotches. Tr. Pkt.$1.00 1/64 oz.$2.50 
Hybrida Multiflora Nana. Dwarf compact growth. Medium size 
brightly colored flowers in choicest mixture. A great favorite with 
the trade. V 2 Tr. Pkt.50c Tr. Pkt.$1.00 1/64 oz.$4.50 
Hybrida Grandiflora Mixed. A special mixture of varied colorings. 
Grows about 18 in. high. Large flowered, vigorous growth. 
Tr. Pkt.$1.00 1/64 oz.$2.00 
Albert Kent Hybrids. A much liked mixture of varied colors. 
Tr. Pkt.$1.00 1/64 oz.$3.25 
Kelway's Perfect Model. A fancy large flowered mixture. 
Tr. Pkt.$1.00 1/64 oz.$2.25 
Hybrida Grandiflora Tigrina. Large flowered "Tigered" or spotted 
mixture. Tr. Pkt.$1.00 1/64 oz.$2.50 
Rugosa Hybrids Mixed. Comparatively small flowers. Provide pot- 
plants and desirable for cutting. Tr. Pkt.$1.00 
CALCEOLARIA HYBRIDA "FLOWER CLOUD" 
indicates its descent from the rugosa type by its extraordinary mass 
of bloom. Over a hundred "Lady's Slippers" about 1 inch large, on 
the center stem form large dense bouquets which, joined later by 
several hundred blossoms on the numerous side shoots, form giant 
umbels, aptly described as "Clouds." It starts flowering somewhat 
later than the multiflora nana and earlier than the rugosa Calceolarias 
and lasts for weeks in undiminished glory. The striking, brilliant light 
yellow show plants, on an average 12 inches high, must appear very 
desirable to every spectator. Besides yellow, there are varying shades 
of brown and orange. The hardiness of flowers and foliage makes 
transport easy, and use in the open possible, and increases its value 
as a market plant. Tr. Pkt.$1.00 1/128 oz.$4.00 
FELTHAM SCARLET 
This is one of the most striking colors among the splendid hybrid 
Calceolaria which we introduced last year under the name Feltham 
Glory, and we have decided to issue it separately. The plants are 
fairly dwarf and compact in habit and the flowers of a rich dark 
scarlet, which will make a glorious show in the greenhouse and a 
bright display in a somewhat sheltered position in the open ground. 
Tr. Pkt. 50c 
CALENDULAS 
A. B. C. IMPROVED SENSATION 
Considered by many to be the best Calendula for cut-flower purposes. 
Flowers very large, deep orange with scarlet sheen, light center. 
Tr. Pkt.25c Vi oz.60c V 2 oz.$1.00 
1 oz.$1.50 2 oz.$2.75 4 oz.$5.75 
Orange Fantasy. Tr. Pkt.25c 
FRILLED BEAUTY 
The flowers are large and full, completely double, with good stiff 
petals which are semi-rounded in appearance, giving good body to 
the flower. Stems are long and fine for cutting, while the plant makes 
a strong heavy growth. The color is a deep orange. You will be 
entirely satisfied with Frilled beauty. 
Frilled Beauty. Tr. Pkt.25c Vi oz.35c Oz.$1.00 
IMPROVED ORANGE SHAGGY 
Deep orange shading lighter at the center, exceedingly graceful and 
informal in appearance, it is a striking contrast to the formal Calen¬ 
dulas in general use. The plants are free flowering, neat and com¬ 
pact, bearing long stems which make the fringy petaled flowers 
equally useful in the garden or for cutting. 
Tr. Pkt.15c Vi oz.35c Oz.$1.00 
CHRYSANTHA OR SUNSHINE 
The large double flowers are an exquisite shade of clear buttercup 
yellow, with long loosely arranged petals which droop somewhat to 
give the rounded appearance of a Chrysanthemum. 
Tr. Pkt.20c Oz.75c 2 oz.$1.25 
CRESTED ORANGE FANTASY 
(Award of Merit by "All-America" Council). 
Orange Fantasy Calendula is unique—a form never before seen in this 
favorite flower. Outer petals are long, the inner petals short, curled 
and interlaced to form a heavy crest which surrounds a large, ma¬ 
hogany-bronze center. Flowers grow 3% inches across and are of a 
deep but pleasing bronzy or coppery orange with petals edged deep 
mahogany-red. 15 inches tall. Tr. Pkt.25c 
The Ball Calendulas 
SUPPLIED TO US IN THE ORIGINATOR'S PACKETS 
ALL of the following uniformly priced as follows: 
Tr. Pkt.40c Vioz .60c Oz.$2.00 
2 oz.$3.50 4 oz.$6.50 Lb.$20.00 
Ball's Masterpiece. Clear rich orange with an attractively contrasting 
dark brown center. This is our most popular standard cut-flower 
variety. 
Ball's Long Orange. The standard long-stemmed orange with light 
center. Preferred by many growers for its long stem. 
Ball's Sensation. Long-stemmed orange with light center. This is a 
selection from Long Orange that seems to do particularly well for 
some growers. 
Ball's Lemon Queen. Clear medium deep yellow with a dark brown 
center that contrasts most effectively. Generally preferred yellow. 
Ball's Gold. Deep golden yellow, long-stemmed and large flower with 
light center. Stem, size, and color in this are outstanding. 
Ball's Supreme. Light shade of orange with a richly contrasting 
brown center, not extra long-stemmed but freer flowering than any 
of the above. 
Ball's Apricot. Rich apricot or straw color with a finely contrasting 
brown center. Same habit as Ball's Supreme, from which it is a 
selection. Inclined to occasionally produce orange petals with the 
apricot. Some should be grown for variety. 
Note: Unit price on weight lots will apply in combination with two 
or more of above varieties. For instance, on Vi oz. each of four 
varieties, instead of 60c each, or $2.40 for the four, the ounce 
price of $2.00 will be accepted. 
Ball Calendula Mixture. 
Tr. Pkt.35c Vi oz.50c Oz.$1.75 Lb.$18.00 
THE FOLLOWING ARE DESIRABLE KINDS FOR BEDDING— 
(Not recommended for cut flower production) 
Lemon Queen. Light or lemon yellow. 
Radio. Bright orange with quilled petal. Of compact growth and 
distinctly effective for bedding. 
Radio Golden Beam. Clear yellow Radio. 
Sunshine. Semi-double, bright yellow and of upright growth. We find 
this identical with the variety Chrysantha. 
Orange King. Dark centered orange, of compact growth and valu¬ 
able for bedding. 
Price: All the above bedding varieties. 
Tr. Pkt.15c Oz.60c 2 oz.$1.00 
Bedding Mixture. Evenly proportioned mixture of all compact bedding 
varieties. Tr. Pkt 15c Oz 50c 4 oz $1.50 Lb $5.00 
