WHOLESALE PRICE LIST • SPRING EDITION • 1939 
59 
COSMOS "IMPROVED SENSATION" 
The Sensation type of Cosmos is today the favorite for cut-flower use, because of their 
immense size flowers, being over 4 to 5 inches in diameter and borne on strong 
stems 3 to 4 feet in length. The broad heavy fluted flower petals which slightly 
overlap give a very full single flower. Flowers are produced from 8 to 10 weeks 
after seed is sown. By disbudding, even large flowers can be produced, and some 
prefer to do this, though the flowers ordinarily are large enough for most any use. 
Since the introduction of "Sensation" a few years ago by A. B. C„ this exceptionally 
early strain is recognized as the trade's outstanding Cosmos for cutting and garden 
decoration. 
Pinkie. Beautiful pink (illustrated here). 
Purity. Pure white. 
Crimson Beauty. Choice crimson. 
The Mixture. 
Prices on all of above—Tr. Pkt.25c Vi oz.45c Oz.$1.50 
CHRYSANTHEMUM CORONARIUM 
"GOLDEN CROWN" 
Award of Merit, Royal Horticultural Society, 1937 
"Golden Crown" has the robust constitution of the Coronarium varieties, making 
vigorous, well-branched plants, 3 to 4 feet in height. The double flowers are pro¬ 
duced so freely that one plant will carry as many as 50 to 60 blossoms. The 
petals are quilled, and this quilling has a beautiful effect. The foliage is an 
attractive silvery green, contrasting admirably with the bright butter yellow flowers. 
Tr - Pkt . 35c Cosmos "Improved Sensation" 
BEGONIA MULTIFLORA FL. PL. 
"MRS. HELEN HARMS" 
"Mrs. Helen Harms," the richly flowered, sunproof, yellow bedding plant, takes a 
prominent place among the double multiflora Begonias. 
In the past it has only been possible to propagate this delightful Begonia by 
means of cuttings, and consequently the tubers were very expensive. It was 
the aim of every Begonia grower to produce this valuable variety from seed. 
Today we are in the position to offer seeds from "Helen Harms" which produce 
90 to 95 percent double flowering plants. The flowers, about IV 2 inches in diameter, 
are the same true deep canary yellow as those grown from cuttings; the foliage 
has likewise remained small, narrow and oblong. Tr. Pkt.$1.00 
Early orders for this new Begonia are advisable, as the supply of seed is com¬ 
paratively limited.—A. B. C. 
ZINNIA DAHLIA-FLOWERED 
"WILL ROGERS" 
(Bodger's Description) 
Devoted admirers of the late great humorist, Will 
Rogers, we have dedicated this flower to pay trib¬ 
ute to his memory. What more fitting and appro¬ 
priate tribute could we pay him than to christen 
one of our loveliest flowers with his name and let 
it carry on his great work of bringing joy and hap¬ 
piness to millions. The new Zinnia "Will Rogers", 
which we offer herewith, is an outstanding and 
strikingly beautiful variety worthy of his name. 
The color is one of those vibrant and enlivening shades which calls 
vividly to mind the warmth of affection and esteem in which he is still 
held by all Americans—glowing intense scarlet, boldly splashed over 
a bloom of immense size. It is a flower which attracts and arrests 
attention anywhere—tall, free blooming and robust, the plants bloom 
profusely throughout the summer months. Amateur and professional 
growers alike will be delighted with the memorial Zinnia "Will Rogers." 
Tr. Pkt. 30c hOz. 40c Oz. $1.50 
Watch for the BLUE BOOK! 
The most complete catalog of supplies for Florists, Seedsmen, Nurserymen, Landscape 
Gardeners, Tree Surgeons, Greenhouses, etc. You'll receive it the end of February. 
AMERICAN FLORIST SUPPLY COMPANY, your logical source for SUPPLIES. 
Begonia "Mrs. Helen Harms" 
