WHAT MY SERVICE MEANS TO YOU 
You and I know the importance and the vital need 
of clean pure seed that will grow. Seeds cost money 
and a lot of your income depends upon result. You 
have the right to demand the best. I have that for 
you. I'm not claiming to have a monopoly on good 
seed but my method of distributing such seed is 
different and more and more farmers are finding this 
method to be the most satisfactory to themselves. 
My seed is sold through personal representation. 
My salesmen have no rent to pay, no money to in¬ 
vest, no chances to take. They simply earn a rea¬ 
sonable amount for the seed they sell. I have large 
stocks on hand at Chicago. You take no chances. 
You pay for the seed after you see it. If it doesn't 
suit, you don't take it. Even after you take it and 
pay for it you can have your money back if you 
think you are not satisfied. See my liberal 
guarantee. 
All of this means you have the opportunity 
of buying strictly high grade seed, direct from 
my representative at most reasonable prices. 
You can select from a much larger stock than 
a retailer carries. My seed is all cleaned, 
tested and labelled. You'll get a lot of satis¬ 
faction in receiving this personal service that 
my representative can give you. 
If you have seeding problems, my men may 
be able to help you. You can write direct to 
me if you desire further information. In short 
it is my desire to really be helpful. I'm in 
business, of course, to sell seed but I want to 
deserve the chance at your business by being 
helpful when I can. So when my representa¬ 
tive calls on you remember that he and I 
together are at your service. 
THE PURPOSE OF THIS SERVICE MANUAL 
This is not a sales catalog. I'm not in the mail order business. Hot-air is a little out of my 
line. Therefore take this book as a guide that I hope will help you in the selection of the crops 
you may want to sow. You may not know just what you want to use. These pages may help 
you. As you study this book, you may find crops described with which you are not familiar. 
In many lines progress is being made. New crops are being developed. Others are being 
brought in from other sections and proving themselves exceptional money makers. 
You want to know about these things, I am sure, and therefore these descriptions. I do not 
attempt to push untried crops as very few farmers can afford to conduct an experiment station. 
The crops you find described herein are those that have proven their worth and value. 
You will find herein also some suggestions on methods of seeding. Study them carefully. 
The best of seeds may fail if sown on a poor seed bed, improperly covered, or when sown at 
the wrong time. I would like to sell you your seed requirements and want to help you get the 
best of success from them. 
Service Facilities 
Here in Chicago I have ample storage facil¬ 
ities for keeping large stocks of seed on hand 
for prompt shipment. You thus have at your 
order a wide selection of seeds. You are not 
confined to the small limited line carried by 
local dealers. This catalog shows how exten¬ 
sive and varied my stocks are. 
But it is one thing to have the seed and 
another to get it to destination quickly. The 
selection of our warehouse came after much 
careful thought and planning. Our location is 
next to the Chicago Junction Railway which 
connects up and serves all railroads going out 
of Chicago. Therefore when your order comes 
in it is put up quickly and picked up by the 
railway and goes on its way to you. Thus we 
save time, costly trucking to depot. There is a 
saving of transfer charges. All of these sav¬ 
ings make possible lower costs and better seed 
values to our customers. 
While we can and do give rush service, my 
advice is to place your orders early. Sometimes 
late in the season you cannot get exactly what 
you want. There is also the matter of market 
advances which may cost you money. But 
whenever you are ready we'll take care of you. 
Cleaning Equipment 
Our seeds are selected from sections produc¬ 
ing high quality stocks. We consider adapta¬ 
bility as well as color and purity. Seed as 
harvested is seldom in proper condition for 
seeding. Care must be taken first in buying 
the seed. A laboratory analysis is the most 
accurate and dependable. Thus we are able 
to determine the real quality. 
After the preliminary analysis we determine 
the necessary cleaning processes. The seed 
may have to pass through two or three ma¬ 
chines depending on the character of the im¬ 
purities. Each machine must be adjusted to 
fit the particular lot in process. I am sure that 
the cleaning machinery I have available sur¬ 
passes that owned by the average dealer. 
After the seed has been cleaned and graded 
I have another analysis made. This is expertly 
done and reveals what the seed is and what 
may be expected of it. That information is 
then placed on a tag. Every bag I ship has 
attached to it such a test tag showing what our 
purity and germination test is. You can have it 
retested if you so desire and return the seed 
if you are not perfectly satisfied. 
