Propagation 
Rights Reserved 
'TLANT SENSATION^' which will 
be introduced to the TRADE by The 
Cole Nursery Co. in Spring of 1940! 
Fuchsia riccartoni ^^CGA>t8i 
While the Fuchsia is of American 
origin and the tender varieties have 
long been known to flower fanciers, 
it has been left to The Cole Nursery 
Co., to introduce a herbaceous shrub 
type of sufficient hardiness to with¬ 
stand the rigors of our northern win¬ 
ters. 
The interesting story connected with 
its origin and naming is as follows: 
One of our neighbors, Mr. Geo. C. 
Lodge, who had been a gardener in 
his homeland, England, in his young¬ 
er days, came to the U. S. and settled 
within ten miles of Painesville. As 
the years rolled by and he had more 
leisure Mr. Lodge thought more and 
more of the beauty of the plants with 
which he had worked in his boyhood. 
So he determined to import some for 
trial in our climate, and, as the Fuch¬ 
sia was his first love in the “Plant 
World,” naturally he trnued to the 
origination of a type which would 
combine hardiness with the beauty of 
the variety which had grown around 
the dooryard of his boyhood home. 
To this end he imported quantities 
of seed of these Fuchias. For several 
years he was doomed to disappoint¬ 
ment as, out of the thousands of 
seedlings raised, not one survived the 
first winter. 
Although discouraged Mr. Lodge 
continued importing and planting 
seed. Finally his perseverance was re¬ 
warded in the finding of a single 
plant, which without protection, had 
survived one of the more severe win¬ 
ters in this locality. When this plant 
bloomed it exceeded by far his great¬ 
est expectations in size and quantity 
of flowers, vivid coloring, strength, 
character and other qualities sought. 
From this single plant he and The 
Cole Nursery Co., in about twelve 
years have propagated asexually ap¬ 
proximately 100,000 plants. 
The name “Scarlet Beauty” was 
given by a visitor who at her first 
sight of the plant exclaimed, “My, 
isn't that a scarlet beauty,” where¬ 
upon Mr. Lodge replied, “Lady, you 
have named it.” 
Words cannot do justice to this 
plant but picture to yourself an up¬ 
right plant having from twenty to 
forty stems which at maturity at¬ 
tain a height of three feet, and which 
from the middle of June until severe 
frosts will bear upwards of five 
thousand flowers one and one-half 
inches long, of rose-red, with corolla 
of mulberry purple, and you will 
visualize that which is destined to 
become the greatest “Plant Sensation” 
since the introduction of Truehedge 
Columnberry. 
- ® - 
The Cole N ursery Company 
IS" 
