J. C. W. GREENING 
1828-1908 
One of the pioneer nursery men of 
America founded the Greening 
Nurseries in 1850 starting with one 
acre of rented land. 
CHAS. E. GREENING 
1858-1928 
Son of the founder who succeeded 
his father acquiring his lands of 
nearly 100 acres which with bound¬ 
less energy he built to a nursery 
empire of more than 1500 acres. 
BENJAMIN J. GREENING 
President 
Grandson of the founder now direct¬ 
ing head of Greening enterprises 
has spent his business life carrying 
ever forward Greening traditions 
that the true intent of the slogan 
“Born 1850—Still Growing” may be 
perpetuated as the formula of 
Greening’s success. 
CHAS. B. GREENING 
Vice-President 
Son of Benjamin J. Greening, ex¬ 
emplifies “like father like son.” 
His life is dedicated to the propo¬ 
sition that Greening tradition be 
carried on. 
REETINGS FROM GREENING’S 
A Message of Importance to Customers 
and Friends 
‘‘My son, the priceless ingredient of every product in the market 
is the honorable integrity of him who makes it—that quality stands 
for true worth. Consider well his name before you buy.” 
—Old Persian Proverb 
Perhaps in no other business does the dominant theme of this Old Persian Proverb 
apply more strictly. The successful nurseryman, by the very nature of his responsibility— 
the long years of waiting—must possess the sterling asset of a good name. ... So this 
"priceless ingredient" has for nearly a century been mixed in the mortar of Greening 
experience. That is a long time in the span of American business, but a far longer time 
in the line of succession of a single family devoted to one specific endeavor. 
“Born 1850—Still Growing/’ the Greening slogan, is more than a battle-cry of 
business. It is a victory-cry celebrating the fact that the "priceless ingredient" has been 
successfully blended in the Greening formula of business. ... In practice it has been the 
rule to hold fast to that which is good, to be tolerant of new varieties and so-called 
novelties,’ to give them a fair trial, but always to apply the inflexible yard-stick of Greening 
quality,- to maintain a critical attitude toward new innovations and put them through an 
unbiased and merciless test before adopting them and passing them along to customers. 
. . . As a result of these restrictions, the customer can buy with the confidence that his 
purchase embodies the highest degree of merit in the decalogue of Greening tradition. 
THE GREENING NURSERY 
MONROE • Born 1850 — Still G r ow i n g 
COMPANY 
• MICHIGAN 
