The Green Empire the Greenings Built 
From a Tiny Plot oF Ground tlie Greening Enterprise 
Has Reached the Proportions of a Mighty Domain 
Radiating to Every Point of the Compass 
IT is entirely fitting that the great Greening enterprise 
be called an "empire.” Its far-reaching influence, its 
fruits of success,” indeed exceed the bounds of many 
an empire. 
Stretching to the uttermost corners of America, even 
spanning some of the Seven Seas, the green boughs, 
the vivid blooms, the luscious fruits that have sprung 
from Greening soil have influenced the lives of millions, 
made them more comfortable, happier, and healthier. 
Again, the Greening realm bears out the likeness in 
that son has succeeded father into the third generation, 
with the heir apparent representing the fourth generation 
now acquiring experience for management and the fifth 
generation is in line. 
Secrets of Growing Things 
More than four score years ago, John C. W. Greening came 
from Germany to settle on one rented acre of ground at Monroe, 
Michigan. There, in 1850, he set out the first tree. He brought 
with him secrets of growing green things that the Old World 
then knew best. He prospered. His plot of ground grew until 
today more than 1 500 acres of flourishing plants in infinite variety 
nod in the Michigan breezes. 
Nation-wide Influence 
But these thousand and a half acres represent only a small per 
cent of the Greater Greening estate—the untold millions of 
plant life that have gone forth from Monroe to create beauty 
and bear fruit in the furthest corners of this country. 
The Sons Succeed the Fathers 
Charles E. Greening succeeded his father as the head of the 
House of Greening. He had grown up amidst all the experience 
and the traditions of Greening horticulture and his qualifications 
were unsurpassed. He added more knowledge and greater ex¬ 
perience, so that when the destinies of the enterprise passed 
into the hands of his son, Benjamin J. Greening, grandson of the 
founder, now president of the Greening Nurseries, his vast 
responsibilities had become a heritage to be perpetuated, and 
still further developed. And, as is characteristic of things Amer¬ 
ican, this progress has assumed a more rapid pace as time has 
lapsed into the twentieth century. 
And now Charles B. Greening, great grandson of the founder, 
is following his forebearer’s footsteps grooming by daily ap¬ 
plication to carry on Greening traditions that the Greening 
Empire may unfalteringly progress far beyond any conception 
of its founders. 
Here is a photo taken in 1915 in the Old Greening orchard 
that John C. W. Greening planted the day he First voted for 
Abraham Lincoln for president in November, 1860. Left^to 
right: the late Mrs. John C. W. Greening/ her son, the late 
Charles E. Greening/ Benjamin J. Greening, now president of 
the_^Greening Nursery Company, and his son, Charles B. 
Greening. 
A photo in the same orchard taken in 1938—23 years later. 
Again four generations are shown. Left to right are Mrs. 
Charles E. Greening. Next is her son, Benjamin J. Greening 
and his son Charles B. Greening—the baby boy in the 1915 
photo. The baby is Charles B. Greening Junior. 
Pages 3 to 7 prove Greening’s the only scientific, practical "Bud Selection." 
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