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"The 
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These famous “Roses of New Castle” are expressly pre¬ 
pared for outdoor planting in all parts of this country and 
foreign nations as well. With this thought of their far flung 
future homes uppermost in mind, we believe our plants this 
year are of higher quality than ever before, selling at no ad¬ 
vance in price. The “Roses of New Castle” are prepared for 
our customers in a manner that is unique in the rose growing 
world. They are grown on their own roots under the most 
efficient, modern methods, exclusively our own, which we be¬ 
lieve are not duplicated elsewhere. 
These superior roses are grown through the winter at 
temperatures barely above freezing, guaranteeing that they 
will be thoroughly rested and vigorous, ready to produce con¬ 
tinuous blooms in your garden. Unlike most roses, these plants 
are potted and have, when you receive them, a strong, active, 
working root system, ready to acclimate themselves in their 
new environment. This eliminates the losses sustained through 
the planting of dormant bushes which are subject to failure 
depending upon their handling before they reach you and relying upon seasonal conditions im¬ 
mediately after they have been planted. We take the risk out of rose growing. 
Briarcliff, Hardy Everblooming 
We wish to bring to the fore our 
nomination for the greatest pink 
ga.rden bush rose now known. 
Please see page 5 for complete de¬ 
scription. (Illustrated on front 
cover.) 
===== FIVE POINTS OF MERIT ========= 
To those receiving this illustrated catalogue presenting the “Roses of New Castle” and other 
plants produced here in New Castle’s wonderful rose growing soil, we wish, in order to become 
better acquainted with one another, to present a few facts about our plants and the efficient and 
superior methods by which they are grown. 
1. The “Roses of New Castle” are On Their Own Roots. We believe this method of pro¬ 
ducing rose plants to be the most suitable and satisfactory for home gardening since 
it eliminates the production of wild shoots and suckers tha.t confuse the amateur and 
makes rose growing a complex undertaking. 
2. These Plants Are Pot Grown. It is a well established fact that in the planting of potted 
roses with alive, active, working roots, the loss and set backs at planting time are 
eliminated. Unlike dormant, bare wild root stock the “Roses of New Castle” can be 
planted any time after danger of killing frosts in the spring has passed, all through 
the summer, and before cold weather proves a hazard in the fall. 
3. They Are Winter Rested. By reducing winter growing temperatures to 34 to 3 6 degrees, 
every plant is rested during the entire winter months. This gives renewed vitality and 
vigor for spring planting thus insuring maximum growth and bloom in your garden 
during the first and every season. 
4. Our Packing Methods Are The Best. Competent packers and scientific packing, backed 
by long experience underwrites the fact that your plants will be received in a. healthful 
growing condition. 
5. The Sale Of Every Plant Is Backed By 43 Years of Reputation and Experience. For 
almost half a century the “Roses of New Castle” have been planted throughout this 
country, a.nd even in far off South Africa and in all the countries of Asia. This record 
of past achievement and continued growth is your guarantee of satisfaction. 
These five points of quality have carried “The Good Roses Of New Castle” to satisfied customers 
throughout the world. ___ 
To Whom It May Concern:—“P. J. Lynch, & Sons, owners of Heller Brothers Company, stand high in the 
business community and do an extensive nation-w’de business. We recommend them as honorable, up¬ 
right business men, whose guarantee may be relied upon at all times.” 
Citizens State Bank, New Castle, Indiana. 
P. J. LYNCH, JR. 
General Manager 
CLP GUARANTEE 
All shipments must be satisfactory when received 
or order duplicated or money refunded; whichever is 
preferred. Complaints, if any, must reach us within 
10 days after receipt of shipment. We do not guarantee 
safe arrival of Canadian, United States Colonies, or 
foreign shipments. We give no guarantee, expressed 
or implied, as to the quality or productiveness of any 
plants or bulbs we ship. We strive to ha.ve our plants 
true to name but we do not guarantee it. 
P. J. LYNCH, SR. 
President 
HELLER BROTHERS COMPANY 
P. ). LYNCH & SONS, OWNERS 
NEW CASTLE 
2 
INDIANA 
