~The CJood )Q.o5e5 A/eur @a5tie 
Grown in large flower pots, we believe the “ROSES OF NEW CASTLE” are the 
most rugged, healthy, enduring, free blooming roses in America. When you receive 
them they are alive, in full foliage, with an active working own root system. They are 
famous the world over. See our guarantee on pages 2 and 29. Among the great 
American Roses is “Briarcliff”, a superb garden bush rose, unsurpassed in growing 
energy and immensity of flowers. Truly a massive rose in every respect. Its healthy 
foliage makes it almost entirely free from all disease and insect pests. The long stiff 
stems make “Briarcliff” ideal for cutting. A champion of champions. (See front cover.) 
HELLER BROS. CO. P. J. LYNCH & SONS, Owners NEW CASTLE, INDIANA 
ALEXANDER HILL GRAY (See Illustration)—This lovely yel¬ 
low rose is one of the best everblooming garden roses and one 
you must have. Disease proof. Color, lemon-yellow. Buds and 
blooms immense, full, double, as big as our famous “Jeannette 
Heller”. Strong grower, hardy. A Gold Medal Rose. Some¬ 
times termed “Yellow American Beauty”. 
BRIARCLIFF (See Front Cover)—Bud beautifully formed, long 
and solid, opening into one of the finest blooms of enormous 
size. Very double; a brilliant rose pink. Splendid grower, free 
from diseases such as black spot and mildew. Flowers produced 
in a great abundance the entire season. New and superb. 
E. G. HILL (See Illustration)—One of the finest outdoor Roses 
in existence today. Strong upright grower, vigorous and 
healthy. Buds ideal, long and pointed on good stout stems, 
open into a full, double bloom of crimson scarlet which retain Alexander Hill Gray 
color until petals fall. Blooms con¬ 
tinuously from early season until late PRESIDENT HERBERT HOOVER (See Illustra- 
fall. Hardy anywhere. tion)— A glorious Rose, wonderfully free in the 
easy manner in which it grows and charming in 
its color arrangement which is a splendid combina¬ 
tion of cerise-pink, flame, scarlet, and yellow. This 
combination of colors gives the most dazzling 
color effect imaginable. The buds are beautifully 
pointed; the flowers large, composed of broad, 
thick, heavy petals with moderate fragrance 
produced on long stiff stems, ideal for 
cutting. Outdoors it has proven to be 
a most wonderful grower and bloomer. 
2 yr. only, 75c each, by express (see page 
29); 80c each, postpaid; larger star size, 
$1.00 each by express; $1.10 each, postpaid. 
President Hoover 
E. G. Hill—Grand New Rose 
V 
PRICES: Roses on this page Postpaid. 
(See page 29) 
Strong 1st size 30c each, 3 for 75c. 
Sturdy, 2 year plants 75c each. 
De Luxe, Star Size plants $1.10 each. 
PRICES: Roses above by Express. 
(See page 29) 
Strong 1st size 30c each, 3 for 75c. 
Sturdy, 2 year plants 70c each. 
De Luxe, Star Size plants $1.00 each. 
yvT.T. BEAUTIFUL POTTED PLANTS BEADY TOR PLANTING—SPRING, SUMMER AND PALI* 
5 
