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Your Only Chance to Get 
... this Yaluable Work . .. 
SUPERB E CHRISTMAS GIFT 
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LARGE ... Nearly 4,000 pages. Over 300 . . . . 
\/OI I I M CC Colored Maps, Charts and Diagrams. 
- Every Volume Mechanically Perfect. 
The Only Encyclopedia 
Strictly “Up to Date.” 
SIZE OF VOLUME : 
2 inches Thick 
8 ‘A “ Wide 
11K “ Long 
which will afford an inexhaustible treasury of informa¬ 
tion for any household is now offered in that unequaled 
Library of Reference—The New 
STANDARD 
AMERICAN 
ENCYCLOPEDIA 
Prepared under editorial supervision of John Clark Rldpath, 
LL.D., author of “ Ridpath’s Histories," etc., assisted by a large 
corps of editors and over ioo eminent scholars and specialists. 
A SUPERB REFERENCE WORK 
treating over 60,000 topics (10,000 more than any other encyclo¬ 
pedia) covering the .-entire, field of human knowledge, thought and 
endeavor, including THE ARTS, SCIENCES, PHILOSOPHY, HIS¬ 
TORY, BIOGRAPHY, GEOGRAPHY, ASTRONOMY, GEOLOGY, 
METEOROLOGY, NAVIGATION, EXPLORATION, DISCOVERY, 
AGRICULTURE, HORTICULTURE, COMMERCE, FINANCE, 
ETHNOLOGY, ZOOLOGY, BOTANY, CHEMISTRY, PHYSIOLOGY, 
MINERALOGY, ELECTRICITY, THEOLOGY, LAW, MEDICINE, 
POLITICAL ECONOMY, STATISTICS, etc., etc. 
FRESH FROM THE PRESS 
THE NEW STANDARD AMERICAN ENCYCLO¬ 
PEDIA is brought down to the present time, and contains hun¬ 
dreds of articles on subjects not treated in any other reference work. 
Another important feature in which it stands absolutely alone 
is its very full appendixes, which embrace over 100 subdivisions, 
including a BIOGRAPHICAL DICTIONARY, A DICTIONARY OF 
TECHNICAL TERMS, A GAZETEER OF THE UNITED STATES, 
STATISTICS OF PRESIDENTIAL ELECTIONS, STATE AND TER¬ 
RITORIAL ELECTIONS, RELIGIOUS SUMMARIES, STATISTICS 
OF THE POPULATION OF THE WORLD, AND A VERITABLE 
MINE OF OTHER INFORMATION ON THOUSANDS OF SUBJECTS 
OF UNIVERSAL INTEREST AND IMPORTANCE. 
IT IS NOW THE STANDARD 
Every school, college, court and public library, where the work 
has been thus far introduced, has immediately given it the prefer¬ 
ence over all others. 
UNTIL 
X-MAS 
ONE DOLLAR 
secures IMMEDIATE POSSESSION of 
the entire set of 8 volumes. Balance 
payable $1.50 monthly for I year. 
You thus secure this Splendid Reference Library at once for continued use and enjoyment. 
THE NEW STANDARD AMERICAN ENCYCLOPEDIA is the latest OF ALL general reference works. 
All others are from s to io years old, and are silent regarding RECENT topics of universal interest. The “ Standard 
AMERICAN ” contains hundreds of new ARTICLES on subjects not treated in any other encyclopedia, such, for instance, 
as ‘‘THE X-RAY," "ARGON,” "HORSELESS CARRIAGES," "THE ATLANTA EXPOSITION," ‘‘COLOR PHOTOGRA¬ 
PHY," etc., etc. It also gives biographies of hundreds of people who have LATELY become famous, such, for instance, 
as Prof. Roentgen, discoverer of the “ x-ray,” Ian Maclaren, Dr. Nansen, the explorer: Rudyard Kipling, 
the celebrated writer. Besides this it is the only encyclopedia which presents all the LATEST STATISTICS—State, Territorial and National, and of the whole 
world. It is the One Great, Practical Reference Library for the Professional and Business Man, the Teacher, the Student, the 
Farmer, Artisan and Mechanic. 
With over 3,500 engravings of superb quality and wonderful variety, including numerous engravings of distinguished 
Poets, Authors, Physicians, Chemists, Philosophers and Scientists, and with over 300 colored maps and charts from the VERY 
LATEST EXPLORATIONS and SURVEYS, delineating Continents, Empires, Countries, States, Cities, Towns, Citadels, 
Solar, Lunar, and Planetary Systems, and every portion of the known world, and forming a Complete and Indexed Atlas 
of the globe THE STANDARD AMERICAN is the best illustrated and the best mapped Encyclo¬ 
pedia in the English Language. 
MAGNIFICENTLY 
ILLUSTRATED 
THROUGHOUT 
SEE HOW 
LATE IT IS 
OUR GREAT INTRODUCTORY OFFER 
Although the distribution 7vas to close Dec. 1 st , we have decided 
to continue it to Christmas, since the peculiar fitness of the 
work as a holiday gift makes its introduction in this way most 
valuable to its. 
To secure widespread and favorable publicity for THE NEW STANDARD AMERICAN ENCYCLOPEBI A, we have decided to place a few 
introductory sets in each community throughout the country for comparison with all other reference works as to plan, scope, lateness of treatment and general 
practical and educational value. We feel that every set will create a demand for others. While the distribution will be general in extent, it will last tor a 
limited time only, af er which our regular subscription sale will begin, at prices ranging from $48 to $72 a set, according to style of binding. Now, however, to 
quickly and thoroughly introduce the work, as above stated, we make the price merely nominal (about the cost of manufacture), the distribution to close Dec. 
25th at latest, or sooner if we consider a sufficient number of these introductory sets to properly introduce the work at the special price has been distributed 
SEND *1 to THE ENCYCLOPEDIA' PUBLISHING CO., is6 Fifth Avenue, New York City, and a full set of eight 
volumes of THE NEW STANDARD AMERICAN ENC YCLOPEDI A, in cloth binding, will be forwarded 
to you AT ONCE. The balance is payable at the rate of £1.50 monthly for one year, or about 5 cent* a day. If you pre¬ 
fer the half-M -rocco binding, the monthly payment will be $2, and for full sheep, £2.50 per month for one year. W e 
reeommeml the half- Moroceo style, which is particularly elegant and serviceable, and will last a lifetime. If not 
as represented any set may be returned*within ten days and money will be promptly refunded. Owing to the nominal 
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indicate whether you wish the work shipped by freight or express. Freight is cheaper, but takes longer. We also feel that you will thoroughly appreciate this 
great work and speak favorably of it to others.' Send two cent stamp for postage on 22 page illustrated pamphlet with sample pages, colored map and portraits 
of famous inventors. We refer you to the publishers of this magazine. Address 
HOW TO SECURE ! 
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