IN THE WORLD OF TOMORROW 
A NOTABLE HONOR conferred on Jackson & Perkins 
-*** Company was its selection to install and maintain 
the Rose-garden which featured “Gardens on Parade,” 
the horticultural exhibit of the New York World’s 
Fair of 1939. 
The photograph opposite 
shows a bed of the garden 
planted with Joyous, a 
beautiful pink semi¬ 
double Floribunda. It 
illustrates the admirable 
way this variety may be 
used for close bedding 
and border planting. 
S' 
Designed and arranged by Prof. Hugh Findlay, of 
Columbia University, and Eugene S. Boerner, head of 
the Research Department of Jackson & Perkins Com¬ 
pany, as “A Parade of Modern Roses,” this garden 
has been acclaimed by thousands of visitors and by 
horticultural publications, the daily press, and national 
magazines, as the loveliest as well as the outstanding 
feature of “Gardens on Parade. ’ ’ Each of its symmetrical 
beds is designed as a complete Rose-garden for the 
average home. In them have bloomed over 8,000 plants, 
representing 250 of the finest varieties from eighteen 
nations, truly an International Rose-Garden. 
In the place of honor, in the central bed, is “World’s 
Fair,” the sensational new red Floribunda first shown 
to the public at “Gardens on Parade.” On June 14, 
at a formal ceremony in the garden, this Rose was 
officially dedicated and accepted by the Hon. Grover 
Whalen, President of the World’s Fair Corporation, to 
be the theme Rose of the Fair. 
Copyright by Jackson & Perkins Co., 1939 
