Hailed as the ultimate development among 
modem Roses, this new class possesses every 
qualification for which the world’s great hybrid¬ 
izers have striven throughout the years. Perfect 
blossoms of full Hybrid Tea size, carried in thick 
clusters reminiscent of the old-time Polyanthas, to 
which they trace their remote ancestry through 
generations of crossing and line-breeding. 
They are ideal for planting in groups of from 
three to one hundred in beds or shrub borders, or 
as groups among shrubs, perennials, and evergreens. 
In either instance their persistent continuity of 
bloom throughout the summer and the heavy mass¬ 
ing of their color affords a striking and permanent 
effect from spring to fall. They provide long-lasting 
bouquets, are remarkably hardy, and are easy to 
cultivate, making them ideal to use in place of 
annual foliage plants or flowers. 
Headed by “World’s Fair,’’ the outstanding 
introduction of this class in 1939, and winner of 
the first “All-America Selections” award for 1940, 
Floribunda Roses were the feature of “A Parade of 
Modern Roses” at the New York World’s Fair 
this summer. Their future popularity is assured, 
and they merit an important place in any garden, 
large or small, where color is important all season. 
(0 J.SJ. CO. 
WORLD’S FAIR 
(Plant Patent applied for.) 
The Rose sensation of 1939. Dedicated to the great New York 
World’s Fair and admired by thousands there in “Gardens on 
Parade.” Large clusters of velvety flowers of blackish scarlet 
all but hide the luxuriant foliage beneath. 
Honored .by receiving the First Award, “1940 All-America 
Rose Selections, Floribunda Classification.” 
Prolific .a continuous display of color from spring to frost. 
Size .blooms nearly 4 inches across, with i8 to 20 petals. 
Fragrance. . .a cool, whispering perfume that is full of allure. 
Pride .a solid bed of “World s Fair” will give you some¬ 
thing to boast about to your neighbors. 
Price $1.00 each; 3 to 49, 90 cts. each; 50 tolOO, 80 cts. each. 
20 Floribundas in a shrub border — Smiles , Betty ^ ) 
Prior and Pink Aachen 
pt'.. pYAf • 
W A / f: 
