R IGHTLY is the Rose called “Queen of 
- Flowers.” It lends regal beauty alike 
to the formal planting of a great estate and 
to the simple setting of the humblest home. 
In close groups with others of its kind it 
gives a focal spot of color into which all 
lesser kinds of flowers blend. In the borders 
of foundation plantings or along an edge 
of lawn, it lends needed brightness to the 
monotony of evergreens and shrubs. There 
is no garden that cannot be made more 
pleasing by its presence. 
Once established, a Rose bush need not 
be replaced each year, but increases steadily 
in beauty and profusion for a decade or 
more. Each plant, as time goes on, assumes 
an individuality that adds immeasurably 
to the charm of repeated recognition. 
The successful growing of Roses is no 
longer restricted to specific geographical 
sections, or conditions of soil and climate. 
Neither is their blooming limited to a few 
weeks in June. Skilful hybridizing has pro¬ 
duced the new and improved patented varie¬ 
ties of Hybrid Teas, Floribundas, and 
Climbing Roses which thrive in any fertile 
soil, under all climatic conditions found in 
this country. Also, these modern Roses 
bloom continuously from spring to fall, 
and are less temperamental—requiring no 
more care than coarser types of flowers. 
By all means plant Roses—and more of 
them. And for best results choose the 
modern varieties. No other flower so well 
deserves the first place of honor in your 
garden, nor so richly rewards your favor. 
A bed of Floribunda at our New York World’s Fair garden — 
World’s Fair and Summer Snow in the foreground. 
Another view of the garden at the World’ s Fair— 
Betty Prior and Pink Aachen in the foreground. 
