QUALITY, 
PURITY 
Introduction 
We are presenting to you in this 30th annual catalog a fine selection of canta¬ 
loupes. As specialists in the production of cantaloupe seed, we feel that we can 
justly speak with some authority upon the subject. We suggest that you read this 
catalog carefully for we have tried to make it interesting and authoritative. 
THE SEED BUSINESS 
Seed growing is a highly specialized business. More and more seedsmen have 
found it advisable to specialize in their seed production and the result has been 
rapid improvement in most kinds of vegetables. As seedsmen begin to concentrate 
their knowledge and attention on one particular kind! of vegetable it is an obviously 
easier and quicker method of improvement than for them to diffuse their knowl¬ 
edge and attention over several kinds of vegetables. We have become specialists in 
cantaloupe seed and we believe that the fact that we have become specialists is the 
principal factor in enabling us to develop and introduce many leading commercial 
cantaloupes. It is always a safe rule to buy from specialists. They can give you 
the newest and best in their particular fields. 
The integrity of seed houses is dependent upon the character of the men in 
charge of the business. It has been the invariable practice of this Association never 
to sell seed that we have not grown and harvested ourselves. This practice enables 
us to assure you of the purity and quality of our seed. We never introduce a new 
variety or strain until we have thoroughly tested it and know that it is entirely 
up to the high standards we set for it. The success of our introductions testifies to 
the value of the practice. Our personal supervision of all the work of handling our 
seeds eliminates chance from your purchase of seed. The character and reputation 
of our firm is well known and is your assurance that you will receive the best 
cantaloupe seed that it is possible to produce. 
THE SEED YOU PLANT 
“The success of your crop depends upon the seed you plant.” “Good seed is 
cheaper than poor seed.” You have doubtless seen and heard these axioms many 
times. Possibly you pass them off as selling talk. Let us tell you a few things 
about the seed you plant. 
The same laws that govern the breeding of animals apply in the improvement 
All the cantaloupe seed sold by our Association, is hand cut, grown and harvested 
by ourselves. This insures careful selection. 
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